Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Create thought leadership and SEO-focused content, such as blogs, white papers, and materials for lead generation.

• Develop, draft, and distribute email communications for new cohorts, continuing education programs, community newsletters, and general updates.

• Oversee the strategy, scheduling, and analytics for HGI's social media presence.

• Post multiple times weekly on LinkedIn and other professional platforms.

• Monitor analytics and suggest strategies to enhance engagement.

• Cultivate and engage the HGI community.

• Initiate community projects, including webinars, live events, and other innovative programs.

• Lead outreach efforts and partnerships with conferences, educational institutions, and organizations.

• Manage speaking engagements.

• Process intake, direct inbound inquiries, and follow up as necessary.

• Organize contacts in the CRM, categorize audiences, and dispatch targeted messages.

• Conduct research, synthesize findings, and convert insights into content, campaigns, and marketing strategies.

• Implement projects while adhering to timelines and aligning with long-term marketing objectives.

• Enhance HGI's online presence through improvements to website content, design, and user experience.

• Identify opportunities and recommend strategies involving new channels, advertising, partnerships, and speaking engagements.

⛳️ Requirements

• Over 7 years of experience in growth marketing, communications, or a related field.

• Proficiency in working with continuing education (CE) courses or educational platforms.

• Exceptional writing and editorial capabilities.

• Experience in producing long-form content, including blogs, white papers, and thought leadership pieces.

• Ability to create short-form marketing copy.

• Proven track record of growing and engaging communities on social media platforms like LinkedIn.

• Comfort with analyzing performance metrics and translating data into actionable recommendations.

• Collaborative approach to work.

• Experience in cross-functional collaboration across Marketing, Healthy Gamer Institute, and external partners.

• Strong interest in mental health, digital trends, and emerging technologies such as AI (preferred).

• Familiarity with HubSpot or a similar CRM platform (preferred).

• Knowledge of SEO and AEO best practices, keyword research, and performance-oriented content strategy (preferred).

🏝️ Benefits

• Remote work from day one.

• Flexibility to work from anywhere in the US.

• Opportunity to make a real impact by helping individuals access mental health support.

• Input on how products are developed and launched to the market.

• Opportunities for personal growth and contribution to scaling marketing efforts, including new B2B initiatives.