Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the daily execution of marketing initiatives for Study Gateway, MasterLectures, and FaithGateway Online Bible Studies.

• Organize product launches, seasonal marketing campaigns, Online Bible Studies, subscriber outreach, and promotions from inception to launch.

• Compose, edit, proofread, and execute marketing content across emails, landing pages, websites, promotional materials, and communications with subscribers.

• Conduct quality assurance on customer-facing campaigns, assessing messaging, creative assets, offers, links, landing pages, and other campaign components.

• Collaborate with Creative, Lifecycle Marketing, Performance Marketing, Social Media, Product Development, Customer Service, Publishing, and external partners.

• Act as the primary marketing liaison for publishing teams and external partners on a daily basis.

• Manage campaign assets, product details, timelines, approvals, and deliverables.

• Update stakeholders on campaign status, deadlines, dependencies, and any outstanding requirements.

• Identify and escalate risks and obstacles as necessary.

• Track and analyze campaign, subscriber, engagement, and revenue metrics using established KPIs and reporting frameworks.

• Generate campaign reports and performance summaries.

• Assist in campaign retrospectives by documenting outcomes, insights, customer feedback, and areas for improvement.

• Maintain marketing calendars, project timelines, campaign documentation, and workflow management tools.

• Coordinate updates to content, merchandising, landing pages, platform enhancements, and testing in collaboration with Product and Development teams.

• Facilitate testing and optimization efforts through implementation, quality assurance, and performance reporting.

⛳️ Requirements

• A minimum of 3 years of experience in marketing, eCommerce, communications, publicity, events, or a related field.

• Preferred experience with consumer or content-driven products.

• Bachelor's degree in Marketing, Communications, English, Journalism, Ministry, or Christian Studies.

• Strong understanding of marketing principles and consumer behavior.

• Familiarity with digital marketing, content marketing, email marketing, social media, and eCommerce best practices.

• Proven experience in executing multi-channel marketing campaigns and coordinating deliverables across various teams and stakeholders.

• Working knowledge of the publishing industry is preferred.

• Preferred familiarity with Christian authors, publishers, ministries, and media.

• Solid understanding of content marketing and/or eCommerce best practices.

• Knowledge of audience engagement, content marketing, lifecycle marketing, social media marketing, lead generation, sales funnels, and conversion strategies.

• Outstanding written and verbal communication skills, including the ability to create and edit direct-response and customer-facing marketing copy.

• Strong organizational and project management capabilities.

• Keen attention to detail with the ability to juggle multiple projects, deadlines, and competing priorities.

• Ability to collaborate effectively across teams and manage stakeholder relations.

• Proactive approach to following through on deliverables.

• Comfort with marketing performance data, including compiling, interpreting, and communicating campaign, sales, and customer engagement results.

• Strong digital skills and the ability to navigate marketing, eCommerce, content management, and project management platforms.

• Proficiency in Microsoft Office.

• Experience with Google Analytics, Airtable or similar project management tools, and graphic design software such as Canva, Photoshop, or Adobe Creative Suite is advantageous.

• Highly collaborative, proactive, reliable, flexible, adaptable, curious, and eager to learn.

• A passion for published resources that facilitate personal growth in faith.

• Cover letters are strongly encouraged.

🏝️ Benefits

• Comprehensive and competitive benefits package.

• Physical health benefits.

• Retirement and savings benefits.

• Caregiving benefits.

• Emotional wellbeing benefits.

• Transportation benefits.

• Elective benefits tailored to meet employees' needs and personal circumstances.

• Reasonable accommodations for qualified individuals with disabilities.