Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with Presidents of business units, Sales leaders, Product leaders, and other key stakeholders to ensure marketing priorities align with overarching business goals.

• Take ownership of marketing roadmaps for designated business units and pinpoint opportunities for significant marketing resource investments.

• Assess initiatives based on their business impact, potential for growth, resource availability, and strategic relevance.

• Direct and manage shared marketing resources across various functions including demand generation, content creation, digital marketing, marketing operations, product marketing, creative, events, and specialized functions.

• Lead, mentor, and develop two internal marketing team members.

• Define roles, responsibilities, objectives, and decision-making authority for direct reports.

• Provide constructive feedback and address performance or behavioral issues in collaboration with People leadership.

• Facilitate employee development through career discussions, challenging assignments, and tailored development plans.

• Oversee contract marketing resources such as agencies, freelancers, and consultants.

• Create briefs, objectives, timelines, and metrics for marketing initiatives.

• Track KPIs including pipeline, leads, conversion rates, customer acquisition, engagement, retention, and marketing-attributed revenue.

• Analyze performance data to identify gaps and opportunities, making necessary adjustments to strategies and resource allocation.

• Establish regular planning, prioritization, performance review, and stakeholder communication processes.

• Transition business-unit relationships from reactive support to proactive strategic partnerships.

• Leverage successful campaigns, content, technology, processes, and best practices across different business units.

• Maintain consistency in brand standards, messaging, campaign execution, and customer experiences.

• Identify risks, resource limitations, performance challenges, and opportunities to share with Marketing leadership.

• Enhance marketing processes, planning, communication, and collaboration throughout the shared-services organization.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field; a combination of education and relevant experience will also be considered.

• 5–8+ years of progressive marketing experience, ideally in B2B, SaaS, software, technology, or within a multi-brand/multi-business setup.

• Proven experience in formulating and managing integrated marketing strategies that align with business and revenue targets.

• Experience collaborating directly with senior business, Sales, and Product leaders to convert business needs into actionable marketing priorities and plans.

• Capability to manage marketing initiatives across multiple products, business units, or stakeholder groups at once.

• Experience in coordinating cross-functional or shared marketing resources, including demand generation, digital marketing, content, creative, product marketing, marketing operations, and events.

• Proven track record of managing marketing team members, including establishing priorities, providing feedback, and fostering professional growth.

• Experience in scoping, selecting, and overseeing agencies, freelancers, or other contract marketing resources.

• Strong grasp of full-funnel marketing, encompassing demand generation, lead management, customer marketing, digital marketing, content creation, and sales enablement.

• Skilled in using performance data and KPIs to assess marketing effectiveness, report results, and refine strategy and investment.

• Ability to prioritize competing initiatives and manage resources efficiently in a dynamic, fast-paced environment.

• Familiarity with CRM, marketing automation, analytics, and project management tools.

• Knowledge of HubSpot, Salesforce, Power BI, and Monday.com is advantageous.

• Experience in a private equity-backed, portfolio, shared-services, or decentralized business setting is a plus.

🏝️ Benefits

• An inclusive workplace that values diversity of thought, experience, and background.

• An Equal Opportunity/Affirmative Action employer.