Marketing Manager

This is a fully remote position, open to applicants in Poland, +5 more countries.

📋 Description

• Implement the Foundation’s marketing strategy across various channels including campaigns, website, SEO, paid media, and sales support.

• Collaborate with the Sales team on lead transitions, MQL/SAL follow-ups, and pipeline assessments.

• Initiate and enhance paid advertising campaigns, focusing on audience segmentation, landing page optimization, offers, and budget management.

• Detect pipeline obstacles and conduct experiments to boost volume, conversion rates, and speed.

• Develop and manage nurture and lifecycle email marketing programs.

• Oversee website modifications, new page creations, landing pages, and CMS upkeep.

• Manage on-page and technical SEO efforts, including keyword strategy, metadata, internal linking, schema, site performance, indexation, and crawlability.

• Enhance website conversion rates through testing forms, calls-to-action, page designs, and offers.

• Track site health and performance utilizing tools like Google Search Console, GA4, Ahrefs, or Semrush.

• Implement integrated campaigns linked to service introductions, industry events, occasions, and thought leadership.

• Host webinars, podcasts, partnerships, and sponsorships that generate MQLs and initiate pre-sales discussions.

• Collaborate with Creative, Growth, Paid, Sales, and Content teams to ensure timely and brand-consistent campaign delivery.

• Employ Brand-to-Demand principles and Category Entry Points in targeting, landing pages, paid initiatives, and sales materials.

• Guide and mentor the Marketing Coordinator, assign tasks, establish objectives, and provide constructive feedback.

• Maintain high creative quality standards in conjunction with the Creative Director.

• Manage funnel reporting, dashboards, performance assessments, and reporting schedules.

• Serve as a subject matter expert on the Foundation’s SEO, GEO, Reddit, distribution, and content services during sales interactions.

• Assist with audits and proposals while overseeing sales enablement resources.

• Keep messaging, proof points, service positioning, and case studies current for the Sales team.

• Develop repeatable marketing and enablement systems, including SOPs, templates, and playbooks.

• Identify trends from sales discussions and buyer inquiries, sharing insights with marketing and sales leadership.

⛳️ Requirements

• 3–5 years of B2B marketing experience, with a preference for candidates from SaaS, tech, or agency backgrounds.

• Practical SEO skills, encompassing technical and on-page SEO, keyword analysis, and familiarity with SEO tools such as GSC, GA4, Ahrefs, or Semrush.

• Proficient in building and editing pages using CMS platforms like WordPress, HubSpot, Webflow, or similar.

• Strong analytical abilities with CRM systems, dashboards, spreadsheets, and attribution methodologies.

• Proven experience collaborating with Sales and Paid teams to drive pipeline growth.

• Highly organized and efficient, capable of managing multiple projects while maintaining quality.

• Effective delegation skills and experience in coaching or mentoring at least one junior team member.

• Preferred: Knowledge of GEO/AEO, AI search, CRO or A/B testing, and webinars.

🏝️ Benefits

• Variable compensation: OTE $65k–$100k CAD.

• Team performance bonus.

• Company-wide profit-sharing.