Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Implement Fi's marketing strategy for Europe, focusing on campaign execution in the UK and Germany.

• Tailor Fi's branding, messaging, and creative content for audiences in the UK and Germany, including reviewing and modifying German-language materials.

• Conduct marketing campaigns centered around pets, outdoor activities, and lifestyle sectors.

• Adapt global marketing efforts to fit European markets and create region-specific initiatives.

• Oversee relationships with local agencies, freelancers, and vendors, managing briefs, timelines, and ensuring quality standards.

• Assist in strengthening partner and retail relationships alongside the wider commercial team.

• Monitor campaign performance relative to regional growth objectives and provide updates to leadership.

• Aid in managing the regional marketing budget and indicate necessary reallocations.

• Offer insights on competitive dynamics, cultural trends, and preferences of European pet owners.

• Collaborate with product, operations, and customer experience teams to enhance the local market experience.

• Ensure adherence to local advertising, data privacy, and consumer protection laws, including GDPR.

⛳️ Requirements

• A minimum of 4 years of marketing experience, preferably with a consumer brand that utilizes DTC and/or Amazon channels.

• Practical experience in executing integrated campaigns across paid media, social media, content, and partnerships.

• Knowledge of the UK and/or German consumer, media, and retail environments.

• Experience in managing agencies, freelancers, or vendors.

• Proficient with performance metrics and analytics.

• Proven capability to work collaboratively with remote teams across different time zones.

• Comfortable navigating ambiguity, limited resources, and changing priorities in an early-stage market.

• Willingness to travel within Europe, with occasional trips to the US headquarters.

• Experience in supporting the launch of international markets for a US-based or global brand.

• Understanding of subscription-based business models is advantageous.

• Background in pet care, animal health, wearables, or connected hardware is a plus.

🏝️ Benefits

• Flexible PTO.

• Comprehensive medical, dental, and vision insurance.

• Complimentary access to One Medical, Kindbody, and Talkspace.

• Dog-friendly workplace.

• Annual $500 donation to a dog charity of your choice through the BarkBack Program.

• Free Fi membership for your pets.

• Gifting program available for friends and family.