Marketing Manager

This is a fully remote position, open to applicants in Thailand.

📋 Description

• Take charge of and implement Cricut's marketing strategy in Thailand to enhance brand awareness, engagement, and sales.

• Spearhead digital-first marketing efforts across social media, influencer collaborations, content marketing, and community engagement.

• Establish and maintain relationships with local influencers, content creators, and community leaders in the DIY and lifestyle sectors.

• Strategize and manage a consistent social media presence on platforms such as Facebook, Instagram, TikTok, YouTube, and others.

• Develop paid media strategies and provide creative oversight while collaborating with agencies or partners for execution.

• Collaborate with retail and e-commerce teams to create co-marketing initiatives and in-store experiences.

• Plan and implement offline activations, including events, workshops, and retail experiences.

• Generate and tailor locally relevant content and narratives for Thai audiences.

• Monitor, evaluate, and report on marketing performance while striving for continuous improvement.

• Oversee marketing budgets with an emphasis on ROI and efficiency.

• Act as the local market authority, offering insights on consumer behavior, platform trends, and competitive dynamics.

• Collaborate closely with regional, global teams, and local partners to ensure consistent brand execution while adapting strategies for the Thai market.

⛳️ Requirements

• At least 6+ years of marketing experience in consumer, lifestyle, FMCG, or e-commerce brands.

• Demonstrated success in increasing brand awareness and engagement within the Thailand market.

• Extensive hands-on experience in social media marketing, including content strategy and community management.

• Proven experience in managing influencer and creator partnerships from start to finish.

• Strong understanding of paid media platforms (Meta, TikTok, Google) with the ability to guide strategy and assess performance.

• Familiarity with Thailand's e-commerce platforms such as Shopee, Lazada, and TikTok Shop.

• Possess a strong analytical and data-driven mindset.

• Capacity to juggle multiple priorities in a fast-paced work environment.

• Proficient in both Thai and English (written and spoken).

• Comfortable operating in a lean, dynamic, startup-like setting.

🏝️ Benefits

• Employees have the option to work remotely.