Marketing Manager

This is a fully remote position, open to applicants in Taiwan.

📋 Description

• Take ownership of and implement Cricut's marketing strategy for Taiwan, enhancing brand visibility, engagement, and sales.

• Spearhead digital-first marketing efforts across social media, influencer collaborations, content marketing, and community development.

• Cultivate and maintain relationships with local influencers, content creators, and community figures.

• Strategize and manage a continuous social media presence on key platforms.

• Develop paid media strategy and offer creative guidance while collaborating with agencies or partners.

• Collaborate with retail and e-commerce teams to create co-marketing initiatives and in-store experiences.

• Plan and implement offline events including workshops and retail experiences.

• Generate and tailor content that resonates with Taiwan's audiences.

• Track, analyze, and report on marketing effectiveness.

• Oversee marketing budgets with a strong emphasis on ROI.

• Act as the local market authority.

• Collaborate closely with regional and global teams, as well as local partners, to ensure consistent brand presentation while adapting strategies for the Taiwan market.

⛳️ Requirements

• At least 6+ years of marketing experience.

• Demonstrated experience in the Taiwan market.

• Strong background in social media and content creation.

• Experience in managing influencer partnerships.

• Knowledge of paid media platforms.

• Familiarity with Taiwan's e-commerce landscape.

• Strong analytical skills.

• Ability to juggle multiple priorities effectively.

• Proficient in both English and Chinese (written and spoken).

• Comfortable working in a fast-paced environment.

• A hands-on operator who enjoys executing tasks and achieving results.

• In-depth understanding of the digital landscape in Taiwan.

• A creative and analytical mindset with a focus on delivering results.

🏝️ Benefits

• Opportunity to work remotely.

• Strong support from regional and global teams.

• Potential for growth and impact as Cricut expands.