Marketing Manager

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Take charge of and implement Cricut’s marketing strategy for the Philippines, enhancing brand awareness, engagement, and driving sales.

• spearhead digital-first marketing campaigns encompassing social media, influencer collaborations, content marketing, and community engagement.

• Cultivate and maintain connections with local influencers, content creators, and community figures within the DIY and lifestyle sectors.

• Strategize and maintain a continuous social media presence across Facebook, Instagram, TikTok, YouTube, and other significant platforms.

• Develop paid media strategies and provide creative guidance while collaborating with agencies or partners for execution.

• Collaborate with retail and e-commerce teams to create co-marketing initiatives and in-store experiences.

• Plan and implement offline activations, including events, workshops, and retail experiences.

• Generate and tailor content and narratives that resonate with Filipino audiences.

• Monitor, assess, and report on marketing performance, utilizing data to enhance outcomes continuously.

• Oversee marketing budgets with a strong emphasis on ROI and efficiency.

• Act as the local market authority, offering insights on consumer behavior, platform trends, and competitive dynamics.

• Collaborate closely with regional and global teams and local partners to ensure consistent brand execution while tailoring strategies to the local market.

⛳️ Requirements

• At least 6+ years of experience in marketing within consumer, lifestyle, FMCG, or e-commerce sectors.

• Demonstrated success in driving brand awareness and engagement within the Philippines market.

• Extensive hands-on experience in social media marketing, including content strategy and community management.

• Experience overseeing influencer and creator partnerships from start to finish.

• Strong grasp of paid media (Meta, TikTok, Google), capable of guiding strategy and assessing performance.

• Familiarity with Philippine e-commerce platforms such as Shopee, Lazada, and TikTok Shop.

• Strong analytical and data-driven perspective.

• Capable of managing multiple priorities in a fast-paced environment.

• Excellent communication skills in English.

• Comfortable in a lean, dynamic, startup-like environment.

🏝️ Benefits

• Employees have the option to work remotely.

• Receive support from a regional Asia team and a global marketing organization.

• Autonomy to implement strategies locally.

• Significant opportunities for expansion in scope and impact.