Marketing Manager

This is a fully remote position, open to applicants in Michigan.

📋 Description

• Assist in developing the go-to-market strategy for the US, focusing on both channel partners and brand-direct initiatives.

• Collaborate with channel partners on co-marketing efforts, including joint value propositions, co-branded campaigns, onboarding and enablement kits, webinars, events, and co-marketing funds.

• Manage industry solutions marketing, which encompasses messaging, use cases, case studies, landing pages, and campaigns.

• Strategize, implement, and enhance full-funnel demand-generation campaigns across various channels such as paid advertising, email, social media, SEO, website, and events.

• Follow up on events and trade shows to generate a sales-qualified pipeline.

• Convert demos, use cases, and technical knowledge into solution briefs, thought leadership content, webinars, and sales collateral.

• Create and manage AI-enabled workflows for research, content creation, personalization, lead qualification, and reporting.

• Document successful practices and disseminate them to the team and global marketing.

• Monitor pipeline, partner-sourced and partner-influenced revenue, as well as funnel conversion rates.

• Establish feedback loops with Sales to ensure lead quality is maintained.

• Modify global brand and content to suit the US market.

• Provide insights on customers, partners, competitors, and market trends back to the global marketing team.

⛳️ Requirements

• Approximately 3 years of experience in B2B marketing, preferably within the tech, SaaS, or communications sectors; strong internships or early-stage roles are also considered.

• A degree in marketing, business, communications, or a related field, or equivalent experience.

• A broad foundation in marketing that includes campaigns, content creation, email, web, SEO, events, and analytics.

• Excellent writing skills and structured thinking capabilities.

• Ability to translate technical discussions into clear messages tailored for specific buyers.

• A collaborative attitude and the ability to work effectively with sales teams, technical colleagues, and external partners.

• An AI-native approach to work, with examples of AI workflows, prompts, or automations created.

• Experience working independently in a hybrid or remote environment.

• Strong prioritization skills and a commitment to follow-through.

• Must be based in the Eastern Time Zone, ideally in or near Detroit, Michigan.

• Familiarity with data and tools such as Salesforce, marketing automation platforms, and web analytics.

• Proficient in written and spoken English.

• Permanent work and residence permit for the United States.

• Preferred: exposure to partner or channel marketing, event management experience, or knowledge of messaging, customer experience, or conversational AI.

🏝️ Benefits

• Participate in a 3-day Global Onboarding program at CM.com Headquarters in Breda, the Netherlands.

• Enjoy fully remote work from the Eastern Time Zone.

• Access a comprehensive benefits package that includes health, dental, and vision insurance.

• Work directly with US leadership, partner sales, and the AI solutions team.

• Benefit from a clear career path to a broader scope as the US business expands.

• Experience a collaborative and inclusive company culture that values diversity and creativity.