Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts and act as the main point of contact.

• Conduct bi-weekly client meetings to discuss performance, strategies, priorities, and next steps.

• Prepare and distribute bi-weekly performance reports no less than 24 hours prior to scheduled calls.

• Convert campaign data into clear, actionable insights for non-technical clients.

• Cultivate strong client relationships that foster retention, renewals, and referrals.

• Anticipate and address account issues proactively to ensure stability and growth.

• Design, implement, and optimize Meta campaigns aimed at lead generation and appointment setting.

• Oversee budgets, audience targeting, bid strategies, creative testing, and other campaign variables.

• Track performance daily and modify strategies based on cost-per-appointment and other key metrics.

• Identify underperforming campaigns and formulate strategies to enhance results.

• Experiment with audiences, messaging, and creative elements to discover opportunities for improved performance.

• Assist in the creation of ad copy and campaign messaging.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure integrations for Calendly, automate workflows with Zapier, and manage lead-routing processes.

• Address technical challenges between advertising platforms and client systems.

• Actively monitor tracking and lead flow to avert issues that could impact client outcomes.

• Report directly to the Associate Director of Operations, taking ownership of client results, relationships, and retention.

⛳️ Requirements

• Minimum of 4 years of hands-on experience in paid media, with a strong emphasis on Meta advertising.

• Proven track record of managing multiple client accounts while leading client-facing discussions.

• Demonstrated ability to drive campaigns towards established performance goals while ensuring client retention.

• Experience with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Expertise in lead-generation and appointment-setting campaigns.

• Preferred: Familiarity with video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Background in direct-response advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home flexibility.

• Flexible Scheduling options.

• Performance-based Bonuses.