Marketing Manager

This is a fully remote position, open to applicants in District of Columbia, +5 more states.

📋 Description

• Manage a portfolio of client accounts and act as the main point of contact.

• Conduct bi-weekly client meetings to discuss performance, strategies, priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into clear, actionable insights for clients who may not be technically inclined.

• Foster strong client relationships to enhance retention, renewals, and referrals.

• Proactively address account issues to ensure stability and growth.

• Develop, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bid strategies, creative testing, and campaign variables.

• Monitor performance on a daily basis and make adjustments based on cost-per-appointment and other key metrics.

• Identify underperforming campaigns and create strategies to enhance their outcomes.

• Experiment with audiences, messaging, and creative elements to uncover opportunities for improved performance.

• Contribute to ad copy and overall campaign messaging.

• Set up and troubleshoot tracking mechanisms, Meta pixels, and conversion events.

• Configure integrations for Calendly, automate workflows with Zapier, and manage lead-routing processes.

• Address technical issues that arise between advertising platforms and client systems.

• Vigilantly monitor tracking and lead flow to avert issues that could negatively impact client results.

• Report to the Associate Director of Operations and maintain accountability for client outcomes, relationships, and retention.

⛳️ Requirements

• Minimum of 4 years of hands-on experience in paid media, particularly in Meta advertising.

• Proven experience in managing multiple client accounts while leading client-facing discussions.

• Track record of managing campaigns to meet defined performance objectives while ensuring client retention.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organizational, and problem-solving abilities.

• Experience in financial services marketing.

• Expertise in lead generation and appointment-setting campaigns.

• Knowledge of video sales letter marketing.

• Experience with high-ticket or considered-purchase sales funnels.

• Background in direct-response advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick days, and public holidays.

• Opportunities for Training & Development.

• Flexible Work From Home options.

• Adaptable Schedule.

• Performance-based Bonus.