Marketing Manager

This is a fully remote position, open to applicants in California, +4 more states.

📋 Description

• Manage a portfolio of client accounts, acting as the primary liaison.

• Conduct bi-weekly client meetings to discuss performance, strategies, priorities, and subsequent actions.

• Prepare and distribute bi-weekly performance reports a minimum of 24 hours prior to scheduled calls.

• Convert campaign data into clear and actionable insights for non-technical clients.

• Cultivate client relationships to enhance retention, renewals, and referrals.

• Proactively address account issues to ensure stability and growth.

• Design, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and campaign variables.

• Monitor campaign performance daily and make adjustments based on cost-per-appointment and other key metrics.

• Identify underperforming campaigns and formulate strategies for improvement.

• Experiment with audiences, messaging, and creative elements.

• Contribute to ad copy and campaign messaging development.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate tasks with Zapier, and establish lead-routing workflows.

• Resolve technical issues between advertising platforms and client systems.

• Proactively monitor tracking and lead flow.

• Report to the Associate Director of Operations, maintaining accountability for client results, relationships, and retention.

⛳️ Requirements

• Minimum of 4 years of hands-on experience in paid media, particularly in Meta advertising.

• Demonstrated experience managing multiple client accounts while leading client-facing discussions.

• Proven capability to steer campaigns towards specific performance objectives while fostering client retention.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organizational, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Expertise in direct-response advertising.

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home flexibility.

• A Flexible Schedule.

• Performance Bonus opportunities.