Marketing Manager

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Create and implement detailed marketing strategies that align with the firm’s strategic goals.

• Motivate and lead the marketing team to achieve their objectives.

• Establish and uphold the firm’s brand guidelines, ensuring uniform branding and messaging.

• Design and produce marketing materials for both digital and print formats using Canva and Adobe Creative Suite.

• Manage and oversee external design projects.

• Coordinate the production of the firm’s podcast.

• Supervise vendor management, production, and the distribution of promotional items.

• Plan and implement email marketing and promotional initiatives.

• Oversee digital and social media marketing, including the management of social media platforms and the firm’s website.

• Collaborate with events and business development teams on various events, sponsorship opportunities, and conferences.

• Manage updates for website and intranet content.

• Oversee marketing budgets and resource allocation.

• Develop and manage the firm’s public relations strategy in partnership with the Content Specialist.

• Handle internal communications, including updates and newsletters for the firm.

• Maintain and enhance marketing technology solutions.

• Monitor award submissions and ranking schedules, ensuring follow-through.

• Analyze and track marketing performance metrics.

• Carry out additional responsibilities as necessary.

• Report directly to the Director of Marketing and Business Development.

• Supervise the marketing team while collaborating with attorneys, firm leadership, and business development personnel.

⛳️ Requirements

• Minimum of 5 years of relevant experience, preferably within a law firm setting.

• Bachelor’s degree in marketing, communications, or a related discipline.

• Significant experience in online and social media marketing.

• Strong understanding of corporate communications, marketing principles, and digital marketing strategies.

• Exceptional leadership qualities and team management capabilities.

• Familiarity with marketing technology tools, as well as knowledge of law firm rankings, awards, and publications.

• Solid grasp of digital marketing, SEO, and web analytics.

• Experience using Canva.

• Capable of working independently and collaboratively in a dynamic team environment.

• Excellent attention to detail to ensure the production of accurate and timely work.

• Strong written and verbal communication abilities.

• Proven project management skills, initiative, and the capacity to manage multiple projects simultaneously.

• Strong analytical and problem-solving skills for effective decision-making.

• Proficiency in MS Office applications, including Outlook, Word, and Excel.

• Graphic design experience with Adobe Creative Suite is an advantage.

🏝️ Benefits

• Full-time employment.

• Fully remote work option as indicated in the job title/header.