Marketing Manager

This is a fully remote position, open to applicants in Singapore, +1 more country.

📋 Description

• Act as the representative of the global Marketing team in the APJ region, translating Censys's worldwide strategy into applicable regional programs and execution.

• Collaborate with the APJ GTM team to ensure marketing priorities align with regional sales, pipeline, and growth goals.

• Create and implement the marketing plan for the APJ region.

• Manage participation in significant APJ cybersecurity and technology industry events, including sponsorships, planning, execution, and follow-up.

• Organize and conduct webinars tailored to APJ audiences.

• Design and facilitate virtual and in-person workshops for prospects, customers, and targeted accounts.

• Implement regional demand generation campaigns across paid, social, email, digital, events, and other channels.

• Modify global campaigns for the APJ region and develop region-specific initiatives as necessary.

• Localize messaging regarding Censys's Internet Map and threat/exposure management capabilities.

• Manage regional public relations and media relations execution.

• Enhance brand awareness through media, thought leadership, events, partnerships, and regional communities.

• Oversee regional agencies, vendors, event partners, budgets, timelines, and campaign logistics.

• Work closely with Sales on target audiences, accounts, campaign follow-up, and pipeline acceleration.

• Monitor and evaluate regional marketing performance, including engagement, conversion, pipeline contribution, and ROI.

• Maintain communication with HQ and APJ stakeholders, providing regional insights to global teams.

• Collaborate with channel and distribution partners across APJ on joint marketing strategies, campaigns, events, and demand generation.

• Utilize AI tools to enhance efficiency and productivity.

• Perform additional duties as assigned.

⛳️ Requirements

• Over 7 years of B2B marketing experience, preferably in cybersecurity, security technology, or enterprise SaaS.

• Experience as the first, primary, or highly autonomous marketer for an APJ region, demonstrating a history of building regional programs while collaborating with a global team.

• Strong knowledge of APJ markets, with experience adapting global marketing strategies to various countries, audiences, and buying environments.

• Proven track record in executing industry events, webinars, field marketing programs, workshops, and demand generation campaigns.

• Extensive experience working closely with regional Sales and GTM teams to achieve pipeline and revenue goals.

• Background in managing PR agencies, media relationships, vendors, and external partners.

• Excellent project management skills, capable of running multiple campaigns and programs concurrently.

• Highly self-sufficient and comfortable operating in a distributed, remote setting across different time zones.

• Strong communication and stakeholder management abilities, effectively balancing regional needs with global priorities.

• Analytical mindset, linking marketing activities to measurable business results.

• Hands-on experience with a modern B2B marketing stack — with a preference for Salesforce, HubSpot, Zoom Events/Webinars, and Asana experience.

• Demonstrated ability to utilize LLM and generative AI tools for enhancing marketing productivity, research, content creation, and campaign execution.

• Professional fluency in English is required.

• Fluency in Japanese, Korean, or Mandarin Chinese is a significant advantage.

🏝️ Benefits

• Eligibility for bonuses.

• Equity opportunities.

• Reasonable accommodations for individuals with disabilities.

• In-person onboarding visit to Ann Arbor, Michigan.