Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate regional marketing strategies in collaboration with Operations and growth teams utilizing local market insights.

• Work together on marketing initiatives for designated ambulatory surgery centers (ASCs).

• Create marketing strategies aimed at increasing market share tailored to each ASC's healthcare landscape.

• Adapt national program offerings into personalized marketing strategies for the assigned ASCs.

• Enhance ASC digital platforms, including websites, patient navigation, recall systems, lead conversion, and reputation management.

• Offer insights to the overall marketing team regarding enhancements to national platforms and pilot projects.

• Implement approved marketing initiatives and campaigns within the designated timeframe and budget.

• Evaluate business drivers and growth prospects, presenting growth strategies to Operations and physician partners.

• Adhere to the company’s code of conduct, ethics guidelines, handbooks, policies, procedures, and corporate mandates.

• Engage in mandatory training programs.

• Report any suspected compliance breaches, policy violations, harassment, and other prohibited actions.

• Seek clarification on policies from Compliance, Human Resources, or Legal when necessary.

• Fulfill additional responsibilities as assigned.

• Occasionally travel up to 20% to connect with ASCs, attend industry events, and engage in field marketing activities.

⛳️ Requirements

• Bachelor’s degree in marketing or a related discipline.

• At least three (3) years of experience in business or a healthcare-related sector.

• Proficiency in marketing and communications tools, including collateral materials, websites, reputation management, paid search, print, direct mail, and online platforms.

• Basic understanding of marketing analytics, encompassing breakeven analysis and ROI metrics.

• Capability to perform arithmetic operations with whole numbers, fractions, decimals, and percentages.

• Exceptional interpersonal skills.

• Strong listening, persuasive, verbal, and written communication abilities.

• Capacity to operate within a matrix organization and manage competing priorities effectively.

• Proficiency in handling multiple simultaneous tasks efficiently.

• Ability to collaborate effectively with others.

• Detail-oriented and organized.

• High level of integrity and the ability to maintain confidentiality.

• Sound judgment and the capacity to positively influence and lead others.

• Flexibility to work a variable schedule, including some evenings and weekends, as business needs dictate.

• Skill in presenting information, responding to inquiries, and interacting professionally with managers, employees, clients, vendors, and the public.

• Proficient in communication via in-person, phone, and virtual settings.

• Ability to identify and define problems, gather data, draw valid conclusions, and rectify errors.

• Competence in understanding and interpreting basic financial information.

• Ability to interpret diverse instructions and manage both abstract and concrete variables.

• Knowledge of ASC operations is advantageous.

• Capability to occasionally stand, walk, and sit for extended durations.

• Manual dexterity and fine motor skills required.

• Ability to reach, climb, maintain balance, stoop, kneel, lift up to 40 pounds occasionally, and perform repetitive upper-body movements.

• Vision capabilities including close, distance, color, peripheral vision, depth perception, and focus adjustment.

🏝️ Benefits

• Paid Time Off.

• 9 observed holidays.

• Paid family leave.

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• Disability benefits.

• Healthcare FSA.

• Dependent Care FSA.

• Limited Healthcare FSA.

• Transportation and parking FSAs.

• Health Savings Account (HSA).

• Matching 401(k) plan.

• Opportunities for professional training and development.

• Flexible work arrangements, including options for remote work and in-office presence.

• Reasonable disability accommodations during the application and interview process.