Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate a strategy for each region by utilizing local market insights and partnership requirements.

• Work alongside Operations and growth teams to develop and execute marketing strategies for designated ambulatory surgery centers.

• Create marketing initiatives aimed at increasing ASC market share tailored to each healthcare marketplace.

• Adapt national program offerings into personalized marketing campaigns.

• Enhance the digital presence of each center, which encompasses websites, patient navigation, recall systems, lead conversion, and reputation management.

• Provide insights to the wider marketing team regarding enhancements to national platforms and potential pilot projects.

• Implement approved marketing initiatives and campaigns punctually and within budget.

• Assess business drivers and opportunities for growth, delivering strategic growth plans to operations and physician partners.

• Collaborate with physicians, joint venture partners, center leaders, and practice collaborators.

• Adhere to company policies, code of conduct, ethical standards, compliance guidelines, and mandatory training programs.

• Report any suspected violations related to compliance, policies, harassment, or other prohibited activities.

• Seek clarification on policies through Compliance, Human Resources, or Legal resources as required.

• Travel approximately 20% of the time to engage with ASCs, attend industry events, and participate in field marketing activities.

⛳️ Requirements

• Bachelor’s degree in marketing or a related discipline.

• At least three (3) years of experience in business or a healthcare-related environment.

• Proficiency in marketing and communications tools, including brochures, websites, reputation management, paid search, print, direct mail, and internet marketing.

• Fundamental understanding of marketing analytics, such as breakeven analysis and ROI calculations.

• Strong verbal and written communication abilities.

• Exceptional interpersonal, listening, persuasion, and relationship-building skills.

• Capacity to work effectively within a matrix organization while managing competing priorities.

• Ability to efficiently handle multiple tasks simultaneously.

• Detail-oriented and organized.

• High level of integrity and ability to maintain confidentiality.

• Ability to exercise sound judgment and positively influence and lead others.

• Flexibility to work a varied schedule, including some evenings and weekends, as pre-approved.

• Capability to effectively present information and address inquiries.

• Proficiency in communicating effectively in person, via phone, and in virtual settings.

• Ability to identify and define issues, gather data, establish facts, draw valid conclusions, and rectify errors.

• Competence in understanding and interpreting basic financial data.

• Ability to interpret various instructions and manage both abstract and concrete variables.

• Familiarity with ASC operations is advantageous.

• Ability to occasionally stand, walk, and sit for extended periods.

• Capacity to perform tasks requiring manual dexterity and fine motor skills.

• Ability to reach, climb, balance, stoop, and kneel.

• Capability to occasionally lift up to 40 pounds and engage in repetitive upper-body movements.

• Vision capabilities include close, distance, color, peripheral vision, depth perception, and focus adjustment.

🏝️ Benefits

• Paid Time Off

• 9 observed holidays

• Paid family leave

• Medical insurance

• Dental insurance

• Vision insurance

• Life insurance

• Disability insurance

• Healthcare FSA

• Dependent Care FSA

• Limited Healthcare FSA

• Transportation and Parking FSAs

• Health Savings Account (HSA)

• Matching 401(k) plan

• Training and professional development opportunities

• Flexible work arrangements, including options for remote work and in-office presence.