Marketing Manager

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Take charge of Ahrefs’ marketing initiatives in Brazil across various channels.

• Design and implement marketing strategies aimed at enhancing brand visibility, generating qualified leads, and acquiring customers.

• Produce and tailor content for Brazilian audiences, which includes blog articles, social media posts, email outreach, landing pages, and digital materials.

• Oversee local content creation, events, partnerships, community involvement, and public relations efforts.

• Inform the Brazilian market about SEO, AEO, and AI-driven search technologies.

• Establish connections with Brazilian marketers, agencies, creators, industry authorities, and community groups.

• Organize and engage in conferences, networking opportunities, and customer gatherings.

• Examine market trends, competitor behaviors, and customer insights.

• Present results, insights, and priorities to senior management.

• Implement Brazil’s marketing strategy to achieve measurable growth in traffic, engagement, demand, customer base, and revenue.

⛳️ Requirements

• Extensive hands-on experience in SaaS marketing, with responsibility for market growth and demonstrable results.

• Proven history of expanding SaaS operations in Brazil, including personal accountability for customer acquisition, revenue, or other significant business metrics.

• Relevant experience in introducing a global SaaS brand to the Brazilian market.

• Solid practical understanding of SEO and AEO principles.

• Insight into visibility across search engines and AI-driven answer platforms.

• Proficient knowledge of Ahrefs and its offerings for marketers and businesses operating in Brazil.

• Comprehensive understanding of the Brazilian marketing landscape, consumer behavior, local channels, and community dynamics.

• Strong skills in content creation and digital marketing.

• Experience in adapting English-language content and crafting original campaigns for Brazilian audiences.

• Capability to identify quick wins, capitalize on effective strategies, and formulate a long-term plan as a sole local team member.

• Excellent communication and relationship-building abilities.

• Native-level proficiency in Brazilian Portuguese and fluent in written and spoken English.

• Knowledge of Spanish is an advantage.

🏝️ Benefits

• Work remotely.

• Opportunity to establish and manage a local market.

• High levels of autonomy and ownership.

• Collaborate with a global marketing team.

• Utilize Ahrefs’ comprehensive marketing intelligence platform.

• Enjoy a work environment free from micromanagement.

• Participate in a culture of smart decision-making.

• Be part of a bootstrapped and profitable company.