Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Develop and implement the sopp+sopp marketing strategy and plan in line with sales objectives and business development goals.

• Conduct research and formulate propositions targeting new markets, sectors, and channels.

• Gather market intelligence regarding customers, competitors, and industry trends.

• Create and propose the marketing budget while monitoring expenditure and return on investment.

• Collaborate with sales and business development teams to generate and cultivate leads.

• Assist with sales activities, including significant bids and tenders, sales materials, and events.

• Plan, compose, and produce content for websites, blogs, case studies, slide presentations, emails, social media, and publication partners.

• Utilize Claude and other intelligent tools for researching, creating, and analyzing content.

• Provide practical guidance and share best practices regarding intelligent tools with team members.

• Oversee digital marketing efforts, including SEO, paid advertising, email campaigns, and social media management.

• Measure and report on lead generation, contributions to the pipeline, and engagement with content.

• Collaborate with the Activate Group central marketing team and supply briefs to the group designer.

• Provide sopp+sopp contributions for centrally managed award submissions.

• Ensure all marketing materials adhere to Activate Group brand guidelines and are tailored to the target audience.

• Contribute to the overall group marketing strategy and collaborative working methods.

• Plan and execute external campaigns, events, publication partnerships, and targeted marketing initiatives.

• Coordinate with external suppliers for photography, video, exhibition, and promotional materials.

• Report directly to the Business Development Director.

⛳️ Requirements

• A minimum of five years' experience in B2B marketing, encompassing proposition or product marketing, digital marketing, and content creation.

• Proven ability to formulate a marketing strategy and execute the necessary hands-on tasks to achieve it.

• Skill in defining value propositions for services and solutions.

• Experience in market research and converting insights into actionable marketing plans.

• Confident and practical user of Claude or similar intelligent writing, research, and analysis tools.

• A strong desire to discover and experiment with new intelligent marketing tools.

• Comprehensive knowledge of digital marketing channels, including SEO, social media, email marketing, and PPC advertising.

• Strong analytical capabilities to evaluate and measure the outcomes of marketing initiatives.

• Outstanding written and verbal communication skills.

• Experience in creating content from the ground up, including planning, researching, and engaging with stakeholders.

• Excellent project management skills, adept at managing various tasks, deadlines, and stakeholders independently.

• Experience in fleet, motor insurance, automotive, or related B2B service sectors is desirable.

🏝️ Benefits

• 33 days of holiday, inclusive of bank holidays.

• Personal health cash plan – reimbursement for everyday healthcare costs such as dental and optical check-ups.

• Enhanced maternity, paternity, adoption, and shared parental leave pay.

• Life assurance equal to three times your basic salary.

• Complimentary breakfasts and fresh fruit.

• A special surprise for everyone on their birthday.

• Regular feedback sessions and career development planning.

• Team-building events and company-wide celebrations.

• Support for continuous professional development.