Marketing Manager – APAC

This is a fully remote position, open to applicants in Singapore.

📋 Description

• Collaborate with the Director of Marketing - APAC to implement regional marketing strategies aimed at boosting same-store sales, increasing guest traffic, enhancing brand awareness, and facilitating restaurant growth.

• Assist in the rollout of marketing initiatives across both established and developing APAC markets, ensuring that campaigns, promotions, and brand standards are consistently executed.

• Oversee integrated 360° marketing campaigns spanning digital, social media, public relations, and in-store channels.

• Aid in the creation of annual marketing calendars and field marketing plans that align with regional business priorities.

• Support Limited Time Offers, the launch of new menu innovations, and seasonal marketing campaigns.

• Provide marketing support to franchise partners by reviewing local marketing plans and sharing best practices.

• Collaborate with creative teams, media agencies, digital partners, and other agencies to implement marketing initiatives.

• Track campaign performance and assess marketing effectiveness through sales data, guest insights, media performance, and return on investment (ROI) analysis.

• Collect and communicate consumer insights, competitive intelligence, and relevant industry trends.

• Work with Operations, Supply Chain, Development, Finance, and Brand teams to ensure the successful execution of marketing initiatives.

• Assist in the opening of new restaurants by coordinating local marketing strategies and launch activities.

• Contribute to regional digital marketing efforts including CRM, loyalty programs, delivery platforms, social media, and digital ordering.

• Manage marketing budgets for assigned projects effectively.

• Maintain marketing assets, promotional calendars, and project timelines across the region.

• Participate in regional brand projects, creative development, pricing analysis, and marketing research.

• Foster collaborative relationships with franchise partners and act as a reliable marketing resource.

• Identify areas for improvement in processes, marketing effectiveness, and franchise support.

⛳️ Requirements

• 5–8 years of marketing experience, ideally within the quick-service restaurant (QSR), retail, hospitality, or consumer brands sectors.

• Experience in supporting multi-unit or franchise operations.

• Proven track record in managing integrated marketing campaigns from the planning stage through to execution.

• Experience working across diverse countries or markets is preferred.

• A bachelor's degree in Marketing, Business, Communications, or a related field.

• Strong skills in project management.

• Ability to juggle multiple priorities at once.

• Proactive attitude and a readiness to take ownership of tasks.

• Capability to adapt swiftly in a fast-paced, high-growth environment.

• Strong analytical and problem-solving abilities.

• Experience in interpreting marketing performance metrics and consumer insights.

• Excellent communication and presentation skills.

• Strong organizational skills with a keen attention to detail.

• Ability to influence stakeholders across various cultures and functions.

🏝️ Benefits

• Medical coverage including outpatient clinical, outpatient specialist, hospital, and surgical services.

• Dental coverage.

• Life and Total Permanent Disability (TPD) insurance.

• Accidental Death & Dismemberment (AD&D) coverage.

• Work injury compensation.

• Business travel accident insurance.

• Employee Assistance Program (EAP).

• Business Travel Medical coverage.