Marketing Manager – Account Based Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the strategic vision and hands-on execution of Paylocity’s ABM digital initiatives and omnichannel growth.

• Oversee and enhance display, paid media, CTV, and video initiatives.

• Expand ABM into a unified approach that encompasses digital, email, events/webinars, direct mail, and gifting.

• Manage the Reachdesk gifting program, which includes quarterly distributions, sales-triggered shipments, budget oversight, and representative adoption.

• Collaborate with SDR teams and Sales leadership on training, enablement, alert workflows, and follow-up processes.

• Act as the internal expert for the 6sense platform, managing segments, audiences, predictive models, 6QAs, alerts, and integrations.

• Direct Enterprise lead generation and funnel strategies, focusing on marketing-generated pipeline and revenue.

• Design and execute comprehensive ABM strategies that align with account segments, buying stages, and program tiers.

• Investigate target accounts and ideal customer profiles, create audience segmentation, and formulate growth strategies.

• Utilize intent data and predictive analytics to identify and prioritize accounts that are currently in-market.

• Plan and implement integrated ABM campaigns across digital channels, webinars/events, content, and gifting initiatives.

• Work with Analytics and Marketing Operations to monitor ABM influence and maintain stakeholder dashboards.

• Team up with Marketing and Sales departments to deliver and activate cross-channel marketing campaigns.

• Assess and report on ABM KPIs, influenced pipeline, revenue, forecasts, and impact models.

• Experiment, learn, and refine campaigns, channels, and workflows based on data insights.

• Investigate new ABM channels, technologies, and data sources while managing technology stack integrations.

⛳️ Requirements

• 5–7+ years of experience in B2B marketing, ideally within the SaaS sector.

• Minimum of 3 years managing ABM or targeted account programs.

• Hands-on power-user experience with an ABM/intent platform; 6sense is preferred, with Demandbase or similar options considered.

• Experience in building segments, predictive models, and sales intelligence.

• Familiarity with gifting/direct mail platforms such as Reachdesk or Sendoso.

• Experience with sales engagement tools like Salesloft or Outreach.

• Proven success in collaborating with SDR teams and Sales leadership.

• Experience in enabling sales representatives, establishing alert and routing workflows, and driving follow-up on marketing signals.

• Strong marketing analytics capabilities, including pipeline influence, attribution, account engagement metrics, and ROI reporting.

• Experience with CRM and marketing automation tools like Salesforce and Marketo.

• Demonstrated executive presence and the ability to convey ABM results to senior leaders.

• Proficiency in project management tools and managing reviews, approvals, and timelines.

• Excellent communication skills with experience in coordinating cross-departmental initiatives.

• Highly organized, detail-oriented, motivated, and experienced in project management in a fast-paced setting.

• Self-starter, problem solver, dependable, accountable for deadlines, and able to juggle multiple projects.

• BS/BA in Communications, Marketing, or a related field is preferred.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• Life insurance

• Disability insurance

• 401(k) match

• Perks supporting employees, families, and financial wellness

• Opportunities for career development

• Eligibility for annual bonuses

• Restricted stock unit grants based on individual performance

• Comprehensive benefits package