Marketing Lifecycle & Automation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Design, implement, launch, troubleshoot, and enhance automated nurturing programs, Engagement Studio workflows, forms, landing pages, segmentation strategies, scoring models, and triggered communications.

• Create journeys that encompass prospect engagement, qualification, sales follow-up, conversion, onboarding, retention, and re-engagement.

• Substitute one-time communications and manual tasks with scalable automation solutions.

• Manage marketing requirements for lead scoring, grading, qualification, routing, prioritization, and the transition from marketing to sales.

• Evaluate lead progression from initial engagement to sales acceptance, opportunity creation, conversion, and retention.

• Collaborate with campaign and channel leaders to establish targeted audiences, automated follow-ups, testing methodologies, and reusable journey frameworks.

• Act as the B2B Marketing's subject-matter expert and the primary user of Salesforce Marketing Cloud Account Engagement.

• Identify and resolve campaign, segmentation, synchronization, data quality, and automation issues, raising platform or integration requirements as needed.

• Collaborate with Marketing Operations, Data, and AI teams to outline fields, audience signals, business rules, integrations, and insights necessary for expanding automation and personalization.

• Track lifecycle engagement, funnel progression, conversion rates, and program effectiveness.

• Convert performance insights into enhancements for audiences, messaging, scoring, timing, and journey paths.

• Link lifecycle programs to pipeline, revenue, adoption, and retention results.

⛳️ Requirements

• Over 5 years of experience in B2B marketing automation, lifecycle marketing, demand generation, CRM marketing, or a related discipline.

• More than 3 years of hands-on experience in creating and optimizing programs using Salesforce Marketing Cloud Account Engagement (Pardot).

• Familiarity with Engagement Studio, segmentation, automation rules, forms, landing pages, scoring, grading, and campaign analytics.

• Strong comprehension of lead management, funnel stages, routing, qualification, and marketing-to-sales transitions.

• Capability to translate business requirements into automation logic, audience specifications, data needs, and reporting guidelines.

• Experience collaborating with Marketing Operations, Data, Analytics, or AI teams to facilitate automation and personalization.

• Salesforce Account Engagement/Pardot certification is preferred.

🏝️ Benefits

• Supportive, open, and inclusive environment.

• Equal opportunity employment.

• Disability accommodations available during the hiring process.