Marketing Lead, Solid Tumors

This is a fully remote position, open to applicants in Belgium, +2 more countries.

📋 Description

• Develop and take ownership of the Benelux solid tumor franchise strategy in alignment with global and regional objectives.

• Transform scientific value, clinical differentiation, and patient benefits into customer-focused value propositions.

• Oversee lifecycle management, scenario planning, and preparation for pipeline expansion.

• Create comprehensive cross-functional brand plans and tactical plans for individual countries.

• Design and execute go-to-market and omnichannel engagement strategies within the Benelux region.

• Develop compliant promotional and non-promotional materials, campaigns, digital assets, congress content, and customer journeys.

• Enhance execution by utilizing performance data and customer feedback.

• Serve as a strategic partner and indirect leader for sales and account teams.

• Mentor field teams and aid in the implementation of account plans.

• Organize and deliver KAM training sessions, updates, messaging, and launch-readiness programs.

• Generate and analyze insights related to market, customers, access, and competition.

• Convert insights into segmentation, targeting, strategic choices, and tactical priorities.

• Conduct co-visits with KAMs and ensure compliant engagements with therapeutic area experts.

• Construct and maintain forecasting models, including scenario analysis, tender impact, and uptake curves.

• Manage marketing OPEX in Benelux, oversee commercial project management, contracts, invoicing, and budget updates.

• Monitor and report on KPIs, franchise performance, and competitive initiatives; identify corrective actions.

• Collaborate with Market Access, Medical, Sales, Finance, and Global/Regional Marketing teams.

• Lead cross-functional brand teams, managing budgets, agencies, and external partners.

• Ensure adherence to laws, regulations, industry codes, and company policies.

• Ensure proper handling of promotional materials, adverse events, product complaints, and safety information.

• Maintain CRM documentation and ensure data quality is inspection-ready.

• Foster a culture centered on integrity, patient focus, and ethical decision-making.

⛳️ Requirements

• Master’s Degree (e.g., in business economics/management, pharmacology, biomedical sciences, etc.).

• Extensive experience (7+ years) in pharmaceutical marketing within specialty care and Benelux hospital environments, preferably in oncology or hematology.

• Proven success in leading brands or franchises in competitive, access-restricted settings.

• Strong strategic acumen combined with exceptional execution capabilities and operational discipline.

• Highly analytical, skilled in translating complex data and insights into straightforward decisions and actions.

• Demonstrated ability to influence without direct authority and to lead cross-functional and field teams within a matrix organization.

• Excellent communication and stakeholder management abilities, recognized by senior internal and external partners.

• Entrepreneurial and performance-driven mindset with a strong sense of ownership, accountability, and resilience.

• Deep commitment to compliance, quality, and a patient-centric approach.

• Proficiency in all MS Office applications (particularly Excel and PowerPoint), Outlook, Workday, and CRM tools.

• Strong skills in utilizing the AI tools provided by the company regularly.

• Fluent in Dutch, French, and English (both written and spoken).

• Comprehensive understanding of the Benelux solid tumor treatment and hospital landscape.

• Exceptional interpersonal, oral, and written communication skills, including the ability to synthesize data and present a clear overview of commercial strategy, opportunities, and risks.

• Experience and expertise in omnichannel management and strategies to enhance SOV and customer touchpoint impact.

• Capability to navigate rapidly changing environments and lead directly and indirectly in cross-functional contexts.

• Ability to prioritize and concentrate on critical tasks effectively.

• Willingness to travel frequently, primarily across Europe.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career advancement.

• Flexible working hours and remote work options.

• Supportive and inclusive company culture.