Marketing Lead – Partnerships

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the marketing strategy and implementation across Airbnb's partner portfolio.

• Transform each partnership's commercial goals into an engaging marketing plan with defined success metrics.

• Develop campaigns across partner channels, such as bookable placements, integrations, co-branded content, social media, email marketing, and on-site/in-venue activations.

• Act as the primary marketing liaison for each partner's marketing team, working closely with the Partnership Lead.

• Collaborate with the Creative team to brief and produce assets for partner channels.

• Oversee the two-way approval process between Airbnb and partner brand teams.

• Maintain ongoing marketing calendars for each partner, ensuring synchronization with both partner and Airbnb marketing roadmaps.

• Define and report on brand metrics in collaboration with Business Operations and Finance, incorporating insights into planning.

• Provide real-time, in-market marketing support during significant events and brand activations.

• Represent partner marketing during broader Marketing planning cycles, aligning with Partnerships, PGM, Creative, Comms, and Regional Marketing.

• Create a portfolio scorecard to compare partner performance and establish a consistent operating rhythm for partner marketing.

⛳️ Requirements

• Over 10 years of experience in brand, partner, or integrated marketing, with a focus on hands-on campaign execution.

• Direct experience in marketing through or with external partners, including co-marketing, sponsorships, brand collaborations, or channel/affiliate marketing.

• Proven track record of managing campaigns from start to finish: briefing, creative development, approvals, launch, and performance measurement.

• Strong instincts for partner relations and credibility with another company's marketing or partnerships teams.

• Capability to navigate between brand and performance discussions and link creative decisions to bookings.

• Experience in creating processes and structures in ambiguous and undefined environments.

• Knowledge of co-branded measurement techniques, such as incrementality, brand lift studies, or attribution across partner-owned media is advantageous.

• Familiarity with major sports, entertainment, or travel partners and live event activation is a plus.

• Bachelor's degree or equivalent combination of education and progressive experience.

• Must reside in a state where Airbnb, Inc. has a registered entity.

🏝️ Benefits

• Bonus eligibility.

• Equity eligibility.

• Comprehensive benefits package.

• Employee Travel Credits.

• Remote-eligible work arrangement.

• Opportunities for occasional work at an Airbnb office or participation in offsite events, as agreed upon with the manager.

• Reasonable accommodations throughout the recruitment process.