Marketing Lead – Maternity Cover

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take the lead in implementing Whereby’s marketing strategy.

• Enhance the Whereby brand by boosting awareness, generating and capturing demand, while increasing the sales pipeline, revenue, and user acquisition.

• Drive sign-ups and promote the adoption of Whereby Embedded API and Whereby Meetings, particularly within the healthcare sector.

• Execute strategies focused on account-based marketing, brand development, sales enablement, and product-led customer acquisition.

• Collaborate with the Commercial team and various departments on B2B marketing initiatives.

• Design and implement campaigns and tactics across diverse channels.

• Build and maintain relationships with both internal and external stakeholders, including agencies and vendors.

• Measure and analyze marketing performance, providing insights aligned with company objectives.

• Advise on marketing budget allocations and suggest expenditure to the Chief Commercial Officer.

• Oversee ongoing marketing activity expenditure.

• Utilize analytics tools to assess marketing effectiveness and impact.

• Assist the leadership team with insights for board-level discussions.

• Report directly to the Chief Commercial Officer.

• Provide maternity cover for the current Marketing Lead.

⛳️ Requirements

• Must be eligible to work in the UK without sponsorship from Whereby.

• Previous experience in B2B marketing within a start-up environment is essential.

• Generalist marketing experience with a readiness to engage in various tasks as needed.

• Current role as Marketing Lead or Senior Marketing Manager is preferred.

• Demonstrated hands-on experience in areas such as Content/Social Media Marketing, Account-Based Marketing, Brand Development, SEO, Product Marketing, Performance Marketing, Lifecycle Marketing, CRO/website management, and Event Marketing.

• Strong background in B2B marketing.

• Experience in health tech or with a technical/developer-focused product is advantageous.

• Experience in a start-up environment is desirable.

• Familiarity with distributed teams is beneficial.

• Ability to think strategically while executing hands-on tactics and campaigns across multiple channels.

• Strong communication skills, autonomy, collaboration, adaptability, prioritization, organization, customer focus, creative thinking, and analytical abilities are required.

🏝️ Benefits

• Unlimited holiday.

• Flexible, fully remote working arrangement.

• Home office budget provided.

• Enhanced parental leave benefits.

• Equity participation.

• Support from a performance marketing agency and a freelance designer.