Marketing Lead – Maternity Cover

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take ownership of the multi-channel content strategy for both Healios and Melios, targeting B2B and direct-to-consumer audiences.

• Spearhead the comprehensive events strategy, encompassing conferences, awards, and webinars.

• Enhance inbound and outbound marketing effectiveness across offline channels, including print, merchandise, and sales materials.

• Cultivate and safeguard brand reputation through public relations, customer feedback, Trustpilot, thought leadership, and sponsorship collaborations.

• Leverage customer insights to guide marketing initiatives and communications.

• Oversee budgeting and ROI, establishing and monitoring success metrics such as brand awareness, engagement, and commercial outcomes.

• Supervise agencies, suppliers, and the production of print and collateral materials.

• Collaborate with Brand, Digital Marketing, and Marketing Executive teams.

• Develop strong relationships with sales, clinical, technology, and operations teams to ensure marketing strategies are aligned with business priorities and growth objectives.

⛳️ Requirements

• Approximately 10 years or more of experience in multi-channel marketing.

• A robust history of success in both marketing strategy and execution.

• Proven expertise in creating and implementing multi-channel content and events strategies for B2B and direct-to-consumer markets.

• Experience in crafting marketing plans and prioritizing activities across diverse audiences, channels, and competing business goals.

• Familiarity with utilizing customer insights, feedback, or Voice of Customer initiatives to shape marketing, content, or brand strategies.

• Proficiency in CRM systems and comfort with marketing and campaign data.

• Experience managing agencies effectively.

• Demonstrated success in achieving financial returns on marketing investments and managing budgets.

• Strong skills in stakeholder management and experience in building relationships across senior, clinical, and commercial teams.

• Healthcare experience is preferred but not mandatory.

• A commitment to safeguarding, ethics, and clear communication.

• All employees are required to undergo a DBS check; a PVG check is also necessary.

• At least two professional references are required.

🏝️ Benefits

• 33 days of holiday (inclusive of Bank Holidays).

• Paid closure during Christmas (between Christmas and New Year).

• Birthday Leave - enjoy a paid day off on your birthday.

• "Life Leave" - 2 additional days off for unforeseen circumstances.

• Enhanced family-friendly policies, including a phased return to work with full pay.

• Paid company sick leave scheme.

• Contributory Pension Scheme (6% matched).

• Employee Discount for accessing private assessments (for ADHD, Autism, or a combined assessment) through our Melios service for your child.

• Fully customizable flexible benefits package, featuring a Health Cash Plan, Life Assurance, EAP Service, Will Writing, Critical Illness Coverage, employee discounts, savings portal, Cycle to Work Scheme, Tech Scheme, and Wine Club.

• Work-from-anywhere policy.

• Access to NHS and Perks at Work discounts, including the Blue Light Card.

• Complimentary access to co-working spaces.

• One CPD/Growth day per year, plus a personal development allowance for your growth.

• Tailored Healios Training and on-demand learning, including a monthly CPD schedule for clinicians.