Marketing Lead – Growth

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Acquire a comprehensive understanding of target markets, customer motivations, pain points, objections, competitors, and commercial objectives.

• Develop positioning, messaging, offers, and marketing strategies that effectively communicate the business’s value proposition.

• Convert business objectives into actionable marketing plans, priorities, and measurable targets.

• Construct and enhance end-to-end customer journeys, including audience targeting, lead magnets, inquiries, nurturing, appointments, and sales handover.

• Create acquisition pathways for rooming/multi-occupancy owners and traditional residential landlords.

• Design and improve landing pages, lead capture methods, email/SMS nurturing, and CRM workflows.

• Assist in sales conversion through proposals, presentations, case studies, and marketing materials.

• Manage the content calendar, copywriting, creative production, and social media initiatives.

• Oversee website content management, SEO/GEO strategies, paid campaigns, database marketing, and referral campaigns.

• Capture authentic content, customer narratives, case studies, and supporting evidence in collaboration with the Australian team.

• Ensure consistent brand positioning, tone, and messaging across all channels.

• Maintain CRM data, campaign tracking, reporting, and performance dashboards.

• Track lead quality, appointments, conversion rates, acquisition costs, and other commercial metrics.

• Test and refine audiences, messaging, creative elements, offers, and conversion points.

• Identify weaknesses in the funnel and implement data-driven enhancements.

• Utilize AI tools to enhance research, content quality, productivity, analysis, and experimentation.

• Recognize and apply broader AI and automation opportunities.

• Build, test, and uphold reliable marketing and automation workflows.

• Document campaigns, systems, and processes through workflows and standard operating procedures (SOPs).

• Own marketing objectives from planning through execution, measurement, and improvement.

• Collaborate with the Australian team to contribute to broader business growth.

• Prioritize work independently, solve problems, and follow through without the need for micromanagement.

• Initially focus on the property management business, then extend successful practices to other areas.

• Expand the client recruitment pipeline and develop growth strategies for rooming/multi-occupancy and traditional residential management.

• Deliver quantifiable growth, enhance operations, and increase business scalability.

⛳️ Requirements

• Demonstrated experience in senior, growth, or performance marketing with quantifiable commercial outcomes.

• Strong expertise in full-funnel marketing, encompassing lead generation, nurturing, conversion, CRM, and customer journeys.

• Exceptional English communication and copywriting abilities, with a keen sense of brand and messaging judgment.

• Capability to independently devise, implement, and optimize marketing strategies based on data and business objectives.

• Practical experience across content creation, social media, paid advertising, SEO, email/database marketing, and website management.

• Familiarity with CRM systems, marketing automation tools, campaign tracking, and performance reporting.

• Hands-on experience with AI tools to enhance research, content quality, productivity, and marketing execution.

• Highly organized, proactive, and commercially astute, with the ability to manage priorities autonomously.

• Strong ownership, accountability, problem-solving, and collaboration skills, with confidence to constructively challenge and propose solutions.

• Availability aligned with AU business hours, approximately 9 AM–5 PM, Monday to Friday.

• Disclosure of any existing ongoing roles or client commitments.

• Reflect this engagement on LinkedIn, clearly marked as “Independent Contractor.”

🏝️ Benefits

• 100% remote work from home

• Flexibility in managing time as an independent contractor