Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement the B2B marketing and go-to-market strategy, starting with creative agencies.

• Create demand-generation campaigns designed to generate qualified leads and sales opportunities.

• Craft compelling brand positioning, messaging, and content that set the company apart in the market.

• Highlight the flagship product through campaigns, demonstrations, and practical use cases.

• Collaborate closely with business development on targeting, campaigns, sales materials, and pipeline enhancement.

• Oversee marketing channels, including LinkedIn, email, website, and other pertinent digital platforms.

• Establish marketing priorities, performance metrics, and processes that foster sustainable growth.

• Work in close partnership with the founder, business development lead, and existing marketing team members.

• Operate autonomously from strategy formulation to execution.

⛳️ Requirements

• Minimum of 3 years of experience as a Marketing Lead.

• Strong preference for candidates with an EdTech background.

• In-depth understanding of the creative agency market, preferably from direct experience within agencies or from marketing products and services tailored to them.

• Proven track record in B2B marketing, especially in demand generation, positioning, and go-to-market strategies.

• Demonstrated capability to link marketing efforts to qualified leads and revenue generation.

• Exceptional storytelling, writing, and creative campaign development abilities.

• Experience working in early-stage startups or creating marketing programs with limited resources.

• Comfortable with hands-on involvement across strategy, content, campaigns, and analytics.

• Excellent written and verbal communication skills in English (C1 or above).

• Familiarity with AI tools, creative technology, or content production is an advantage.

• Background in learning and development or educational technology is a plus.

• Must possess a strong C1 English proficiency.

🏝️ Benefits

• Founding-level marketing ownership with direct engagement with the founder and business development lead.

• A purpose-driven, multicultural team within a rapidly scaling EdTech environment.

• Remote work flexibility.

• Paid time off (PTO).

• Weekends free from work obligations.

• Monthly salary in USD.

• Opportunities for professional growth.