Marketing Lead

This is a fully remote position, open to applicants in California.

📋 Description

• Take charge of UpDoc’s marketing strategy, priorities, and execution across branding, digital initiatives, content, demand generation, and communications.

• Create UpDoc’s positioning, messaging, and narrative tailored to healthcare, clinical, and AI audiences.

• Develop marketing programs that foster awareness and generate qualified interest among health systems, provider organizations, and strategic partners.

• Collaborate with the Commercial team on campaigns, account-based marketing, case studies, presentations, customer stories, and sales enablement.

• Oversee UpDoc’s website, social media, email, and other digital communication channels.

• Generate content covering clinical evidence, thought leadership, product narratives, customer outcomes, and industry insights.

• Assist in product launches, partnerships, research publications, corporate announcements, and executive communications.

• Lead UpDoc’s marketing presence at pertinent conferences, events, and webinars.

• Establish marketing tools, processes, analytics, and reporting; utilize performance data to guide investment decisions.

• Manage agencies, freelancers, and other external resources as needed, while remaining actively involved in execution.

• Collaborate closely with leadership, Commercial, Clinical, and Product teams.

• Contribute to shaping the marketing team and capabilities as UpDoc expands.

⛳️ Requirements

• A minimum of 6 years of marketing experience, preferably in digital health, health tech, healthcare technology, or a similar healthcare setting.

• Experience in developing marketing programs or capabilities within an early-stage or high-growth company.

• Comprehensive background in product marketing, content creation, digital initiatives, demand generation, branding, communications, events, or sales enablement.

• Strong understanding of healthcare markets and experience marketing to healthcare organizations and decision-makers.

• Exceptional writing and storytelling abilities, with a talent for clearly conveying complex clinical and technical concepts.

• Experience in developing product positioning and messaging.

• Proven track record of personally executing marketing programs, rather than solely managing teams or agencies.

• Experience collaborating with Commercial or Sales teams to support enterprise pipeline and customer interactions.

• Strong analytical skills with experience utilizing marketing data to assess performance.

• Proficiency with modern marketing, analytics, content, and AI tools.

• Ability to work autonomously and prioritize effectively in a fast-paced environment.

• Candidates are preferred to be located in the San Francisco Bay Area.

• Must be authorized to work in the United States without employer sponsorship.

• Highly desired: experience in marketing AI-enabled healthcare or other complex clinical technologies.

• Highly desired: experience marketing to health systems, provider organizations, physicians, or healthcare executives.

• Highly desired: experience with enterprise B2B healthcare marketing and account-based marketing.

• Highly desired: familiarity with chronic disease management, digital care delivery, clinical AI, or remote care.

• Highly desired: experience with clinical evidence, customer case studies, thought leadership, public relations, or healthcare conferences.

• Highly desired: experience as an early or first marketing hire at a startup.

🏝️ Benefits

• Flexible remote work arrangement.

• Opportunity to be the inaugural dedicated marketing hire and influence the development of the marketing team and capabilities as UpDoc expands.