Marketing Lead

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Take ownership of and consistently enhance the company's Webflow website, focusing on site architecture, messaging, landing pages, pricing pages, and fundamental SEO practices.

• Create and deploy landing pages tailored for diverse audiences, campaigns, product editions, and course highlights without the need for a developer's assistance.

• Conduct ongoing conversion tests on headlines, offers, page layouts, and calls to action to boost visitor-to-sign-up ratios.

• Implement and oversee website analytics, conversion events, advertising pixels, and UTM tracking mechanisms.

• Establish lead capture pathways through free sign-ups, waitlists, course previews, webinars, and various lead magnets.

• Configure and optimize CRM workflows, audience segmentation, lead scoring, and automated email sequences.

• Develop onboarding and nurturing campaigns aimed at converting new course creators into active users while preparing learners for the marketplace launch.

• Identify and qualify inquiries from businesses, universities, and enterprises, forwarding pertinent opportunities to the CEO.

• Plan, initiate, and manage paid campaigns across platforms such as Meta Ads, Google Ads, LinkedIn, TikTok, and others relevant to our goals.

• Create and assess ad copy, creative concepts, audience targeting, and campaign frameworks.

• Produce short-form videos and visual materials utilizing existing product content and course demonstrations.

• Monitor campaign performance and manage advertising expenditures in relation to acquisition costs, paying-user conversion, and return on ad spend.

• Review campaign outcomes, pause activities that underperform, and scale successful campaigns.

• Construct and maintain a weekly marketing dashboard that connects advertising spend, website traffic, lead generation, sign-ups, and revenue.

• Analyze funnel performance to identify drop-off points, acquisition opportunities, and areas needing improvement.

• Conduct structured experiments across messaging, offers, channels, and audiences, documenting the results.

• Establish baseline performance metrics and collaborate with the CEO to define growth objectives and marketing budgets.

• Develop the marketing strategy and initiate campaigns for the upcoming learning marketplace.

⛳️ Requirements

• A minimum of 4 years of practical experience in performance marketing, growth marketing, or a related digital marketing role.

• Proven experience in independently planning, building, and optimizing paid advertising campaigns on both Meta Ads and Google Ads.

• Ability to demonstrate campaign success through actual metrics, such as advertising spend, cost per lead, cost per sign-up, customer acquisition cost, or return on ad spend.

• Experience in building and optimizing websites and landing pages using Webflow or similar platforms, with the capability to implement changes independently.

• Practical experience with email marketing, CRM platforms, and marketing automation tools like HubSpot, Klaviyo, ActiveCampaign, or equivalent.

• Strong working knowledge of GA4, conversion tracking, advertising pixels, UTM parameters, and marketing performance reporting.

• Excellent copywriting skills, with the ability to produce clear, persuasive messaging for various audiences and stages of the customer journey.

• Comfortable using AI tools regularly to expedite copywriting, creative development, research, campaign optimization, and performance analysis.

• Analytical and commercially aware, capable of linking marketing activities to sign-ups, customer acquisition costs, and revenue generation.

• Highly autonomous with a knack for building marketing systems from the ground up, testing concepts, and taking ownership of results.

• Experience in marketing SaaS products, ed-tech platforms, creator tools, online learning products, or subscription-based services.

• Familiarity with constructing acquisition funnels for free-to-paid conversions, trials, subscriptions, or digital marketplaces.

• Skills in short-form video editing and creative production for both paid social and organic content.

• Experience with LinkedIn Ads, B2B lead generation, or marketing to business and institutional audiences.

• Experience marketing platforms that cater to two distinct audiences, such as creators and learners, sellers and buyers, or service providers and customers.

• Must disclose any ongoing roles or client work.

• Should reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”).

🏝️ Benefits

• Competitive salary package.

• Opportunities for professional development and growth.

• Flexible working hours and remote work options.

• Collaborative and innovative work environment.