Marketing Lead

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Formulate a detailed marketing strategy while managing daily tasks to foster pipeline expansion for enterprise SaaS solutions.

• Compose, produce, and revise advertisement copy, email sequences, blog entries, social media updates, and webinar scripts.

• Ensure that visual assets, presentations, and marketing materials are polished, professional, and consistent with the brand's identity.

• Investigate target audiences and create customer personas, identify pain points, and outline buyer journeys for enterprise stakeholders.

• Develop, oversee, and implement a unified messaging calendar.

• Spearhead comprehensive marketing campaigns, which include webinar promotion, registration, follow-up, targeted outreach, and LinkedIn thought leadership.

• Construct, initiate, and enhance PPC campaigns aimed at generating enterprise leads.

• Design, build, test, and optimize landing pages specific to campaigns to enhance user experience and conversion rates.

• Establish analytics tracking, monitor campaign effectiveness, evaluate KPIs, and improve ROI and marketing expenditures.

⛳️ Requirements

• Demonstrated experience in a B2B Enterprise SaaS marketing position, with a history of being an active contributor who can also engage in strategic thinking.

• Outstanding copywriting and content creation abilities, with a talent for converting intricate technical concepts into engaging, benefit-focused messaging.

• A keen and discerning eye for design.

• Experience with tools such as Figma, Canva, or Adobe Creative Suite for producing or directing visual content is highly advantageous.

• Practical experience in managing and scaling paid advertising (PPC) and organic social media strategies, especially on LinkedIn.

• Extensive experience in conceptualizing, promoting, and executing successful B2B webinars.

• Proficient in landing page builders, CRM systems, and marketing automation software.

• Strong analytical mindset with extensive experience in comprehensive analytics tracking, including Google Analytics, CRM reporting, and conversion tracking.

• Highly organized, self-motivated, and capable of thriving in a dynamic, fully remote work environment.

• Experience with ServiceNow, especially with UI Builder, integrations, custom components, or portal architecture, is a plus.

🏝️ Benefits

• 100% remote work arrangement

• Flexibility to work from anywhere in the Philippines

• Significant responsibility for marketing strategy and execution

• Opportunity to promote enterprise SaaS products

• Hands-on experience with content, demand generation, webinars, and analytics

• Collaboration with technology leaders and enterprise stakeholders