Marketing Lead

This is a fully remote position, open to applicants in Mexico, +2 more countries.

📋 Description

• Take charge of marketing for the training division, overseeing everything from strategy to execution.

• Revamp the website with a focus on training and update the positioning of programs.

• Sustain the modern, code-based website using AI coding tools.

• Manage conversion paths, forms, page speed, SEO fundamentals, and analytics.

• Organize the program catalog into distinct, marketable offerings.

• Create positioning and messaging for the various programs.

• Compile a repository of case studies, outcome data, and testimonials.

• Collaborate with the sales team on pitch decks, one-pagers, sample curricula, proposal templates, and lead magnets.

• Define and implement the channel strategy, adjusting based on performance metrics.

• Monitor website traffic, engagement, follower counts, email list growth, inbound leads, and scheduled meetings.

• Provide a brief weekly marketing report.

• Conduct small, rapid experiments and communicate the outcomes regarding what succeeds and what does not.

• Oversee a monthly budget in the four to low five figures for tools, advertisements, materials, events, and external specialists.

• Work alongside sales on target accounts, campaigns, follow-ups, and messaging strategies.

• Maintain knowledge of product-team workflows, the influence of AI on product development, and challenges with enterprise AI adoption.

⛳️ Requirements

• A minimum of five years of experience in B2B marketing.

• Experience as the primary or sole marketer, or as part of a small team handling both strategy and execution.

• Proven experience marketing high-consideration services or software to enterprise clients.

• Exceptional writing abilities and a portfolio of strong marketing writing samples.

• Practical experience with AI tools, including Claude Code, Codex, Cursor, or similar coding agents.

• Capability to use AI for research and production, while recognizing areas where AI may hinder quality.

• Proficiency in setting up analytics, tracking links, and a basic CRM pipeline.

• Ability to create a straightforward performance dashboard.

• Self-motivated, with the capability to establish the marketing plan and drive its execution.

• Familiarity with senior product and technology decision-makers in large enterprises as buyers.

• Near-native English proficiency, minimum C2 level, both written and spoken.

• Availability for regular overlap with US business hours.

• Nice to have: experience in marketing professional education, corporate training, learning and development, or consulting.

• Nice to have: knowledge of product management and software development teams.

• Nice to have: design skills using Figma or similar tools, and basic video editing capabilities.

• Nice to have: experience in account-based marketing.

• Nice to have: familiarity with modern static site frameworks such as Astro or Next.js.

• Nice to have: experience in marketing to healthcare or other regulated sectors.

🏝️ Benefits

• Engagement as a 1099 independent contractor.

• The opportunity for fully remote work.

• Required overlap with US time zones.

• Compensation structured to be competitive with top-tier remote salaries.