Marketing Lead

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Take charge of positioning, content, demand generation, partner marketing, field events, public relations, and sales enablement.

• Collaborate closely with the CEO while reporting directly to them.

• Establish Checker’s category, messaging, definitions, and company-wide terminology.

• Review and refine existing messaging.

• Manage the monthly content/artifact engine, which includes research, explainers, primers, posts, clips, webinars, and sales materials.

• Oversee inbound content and brand marketing initiatives.

• Develop named-account marketing strategies by region in collaboration with sales leads.

• Handle account scoring, sequencing, campaign design, gifting, and executive programs.

• Coordinate co-announcements, joint content creation, shared events, and partner programs.

• Manage the events calendar along with pre- and post-event initiatives and analyze event ROI.

• Create materials for sales enablement, including presentations, talk tracks, objection handling cards, implementation guides, and customer case studies.

• Ensure alignment across engineering, product, sales, and leadership teams.

• Facilitate earned media coverage and manage relationships with PR agencies.

• Begin as an individual contributor with a freelancer and agency budget, then recruit specialists and full-time staff as the function expands.

⛳️ Requirements

• 7–10 years of experience in B2B marketing.

• Significant experience in the LATAM fintech, payments, or related infrastructure sectors.

• Comfortable starting from first principles, creating clarity, and implementing programs independently before scaling.

• Ability to define strategy, write copy, brief designers, and launch campaigns autonomously.

• Strong understanding of account-based marketing (ABM) and how marketing supports enterprise deals.

• Capable of setting KPIs and taking ownership of outcomes.

• Proficient in translating stablecoins, on-chain payments, APIs, and compliance into clear benefits for executives and product leaders.

• Full professional proficiency in Spanish.

• Proficiency in Portuguese is highly preferred.

• Excellent writing skills for localization purposes.

• Practical experience with CRM/marketing automation tools, analytics, and AI content/translation workflows.

🏝️ Benefits

• Competitive salary package.

• Flexible remote work options.

• Opportunities to travel to global team meetings and industry events.

• Direct collaboration with the founders.

• Budget and authority to shape the function according to your vision.