Marketing Intelligence Analyst

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Assist in reorganizing the department by streamlining processes, data, and metrics to foster a more strategic, data-oriented Marketing function.

• Develop market and competitive insights by tracking competitors, trends, positioning, offerings, and advancements in the Private Education and Government sectors.

• Identify and prioritize markets, segments, and adjacent opportunities within the Education and Government verticals.

• Perform market potential assessments and evaluate the pain points and needs of target audiences for Lyceum and Ergon products.

• Serve as a strategic partner to Marketing and Sales, converting market, CRM, performance, and win/loss analysis data into actionable recommendations and strategies.

• Oversee and analyze Marketing data and processes, tracking the funnel, conversion rates, attribution, lead generation, and lead qualification.

• Detect bottlenecks, inconsistencies, and areas for enhancement.

• Manage and analyze the lead database generated, outlining follow-up actions and directing leads to sales opportunities.

• Assist in performance media and demand generation initiatives, especially those related to events, by assessing results and identifying optimization opportunities.

• Create reports, dashboards, and performance analyses utilizing CRM, marketing automation, Analytics, and BI tools.

• Facilitate decision-making and generate insights for Marketing, Sales, and leadership teams.

• Collaborate effectively with Marketing, Sales, Special Projects, and the Education and Government verticals.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business Administration, Statistics, Economics, Engineering, or a related discipline.

• Experience in Marketing Operations, Revenue Operations, Marketing Business Intelligence, or Competitive Intelligence.

• Proven experience in data analysis related to Marketing, Sales, or business operations.

• Strong expertise in using CRM systems.

• Familiarity with BI and Analytics tools, particularly Power BI and Google Analytics/GA4 or similar platforms.

• Knowledge of Marketing and Sales funnel analysis and management.

• Experience in market segmentation, benchmarking, or competitive analysis.

• Understanding of the private education/higher education institutions and/or government sectors is advantageous.

• Background in structuring a Marketing Operations function or process is a plus.

• Experience in B2B software/SaaS companies is a benefit.

• A postgraduate degree or MBA in Marketing, Growth, Data, or Business Analytics is favorable.

• Strong attention to detail, organizational skills, and a willingness to learn.

• Ability to synthesize complex information into objective analyses and clear, concise recommendations.

• Solution-oriented mindset with a dedication to ongoing process improvement.

• Capability to prioritize tasks effectively.

• Intellectual curiosity and a readiness to explore new markets, tools, and opportunities.

• Ability to develop solutions in unstructured environments.

• Proficiency in influencing and collaborating across functions.

• Clear, direct communication adapted to both technical and business audiences.

• Independence to lead projects and make decisions within the designated scope of responsibility.

• Strategic thinking complemented by strong execution capabilities.

• Capacity to prioritize in a lean-team environment with limited resources.

• Analytical rigor and a commitment to maintaining data quality.

🏝️ Benefits

• Ongoing training to keep you at the forefront of industry developments.

• Meal and food allowances to support your daily needs.

• Comprehensive health insurance for your overall well-being.

• A day off during your birthday month.

• Access to Wellhub (formerly Gympass) to promote your physical and mental health.

• Pluxe-Cuida, providing psychological, financial, and legal assistance.

• SESC benefits for leisure, culture, and well-being activities.

• Extended paternity leave to support family needs.

• Option for remote work arrangements.