Marketing Generalist

This is a fully remote position, open to applicants in United States.

📋 Description

• Implement daily marketing initiatives across channels including email, content, social media, web, and events.

• Develop, test, and launch targeted email campaigns utilizing HubSpot.

• Create and manage segmented contact lists, ensuring contact information is up to date in HubSpot and Salesforce.

• Uphold contact data hygiene and assist with integrations of third-party platforms.

• Compose email content and subject lines in accordance with the go-to-market strategy, product positioning, and audience segmentation.

• Oversee social media and blog content calendars.

• Write and revise social media posts, blog articles, solution sheets, eBooks, whitepapers, case studies, and presentation materials.

• Implement social media strategies, track performance, and pinpoint areas for optimization.

• Create and manage landing pages using WordPress.

• Collaborate with web developers, graphic designers, internal designers, and product teams on campaign materials.

• Monitor and report on email, website, and campaign KPIs using GA4 and HubSpot analytics.

• Maintain UTM tracking accuracy and provide optimization recommendations to the Marketing Manager.

• Organize event logistics, including shipping, booth materials, giveaways, vendor coordination, and pre-event preparations.

• Assist with on-site execution for trade shows and industry events.

• Manage project timelines, follow up with stakeholders and partners, and independently drive projects to completion.

⛳️ Requirements

• Over 5 years of experience in a marketing role, marketing coordinator position, or comparable marketing specialist role.

• Proficient in Microsoft 365 (Outlook, Excel, PowerPoint, Teams).

• Practical experience with HubSpot Marketing Hub, including email campaign creation, list segmentation, and contact management.

• Familiarity with Salesforce is a bonus.

• Experience in creating and editing pages within WordPress.

• Knowledge of Elementor or similar page-building plugins is advantageous.

• Solid understanding of Google Analytics 4 (GA4), including campaign tracking, traffic analysis, and basic goal setup.

• Capability to learn new platforms independently through documentation, tutorials, and AI resources.

• Excellent written communication abilities with a background in crafting marketing copy for email and social media platforms.

• Basic video editing skills; experience with tools such as Camtasia, Adobe Premiere, or Canva video is a plus.

• Experience in managing event logistics, including shipping, vendor coordination, and material procurement.

• Willingness to embrace new initiatives and tools with minimal initial support.

• Demonstrated history of proactive follow-up and accountability in cross-functional settings.

• Familiarity with AI content tools like ChatGPT, Claude, and Canva AI.

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent hands-on experience.

• Candidates located in the Eastern Time Zone (ET) are preferred.

• Willingness to travel up to 20% within North America.

🏝️ Benefits

• Employee Stock Purchase Plan with a 15% match on contributions.

• Company Bonus Plan.

• Referral Bonus Program.

• Discounts available for home and auto insurance.

• Flexible working hours.

• Options for remote work.

• Wellness programs.

• Professional Development Program.

• Tuition fees and textbooks reimbursed at 100% (some restrictions may apply).

• Computer Purchase Plan with financial assistance for personal equipment.

• Regular social events.

• Complimentary beverages.

• Team-building activities.

• Munch and mingle events.

• Modern and inviting office environment.