Marketing Generalist

This is a fully remote position, open to applicants in Colombia, +4 more countries.

📋 Description

• Act as the main marketing collaborator for Earthy Gourmet and Local When We Can.

• Take charge of content and channel strategy for Earthy Gourmet's course, podcast, YouTube channel, and Substack.

• Plan and create content for both brands, including social calendars, video editing, podcast and YouTube material, and Substack copy.

• Oversee social media channels, managing posting frequency, community interaction, and channel expansion.

• Assist in the digital promotion of Rachel's course.

• Create brochures, one-pagers, and presentation materials for Local When We Can's retail partnership discussions.

• Offer strategic insights on positioning, campaign direction, and channel strategies.

• Keep marketing records and workflows updated in the Monday CRM.

• Ensure clear and consistent coordination across both brands in a fully remote work environment.

⛳️ Requirements

• Full bilingual fluency in both English and Spanish, both written and spoken, is essential.

• Experience in marketing within consumer/CPG or wellness/health sectors.

• Proficiency in video editing is required.

• Mid-level candidate with sufficient practical experience to provide strategic advice, but not a recent graduate or a senior, leadership-track individual.

• Capability to work independently and remotely without close supervision.

• Strong and consistent communication skills.

• Experience in marketing a founder-led or personal brand is a significant advantage.

• Familiarity with podcast and YouTube production processes is beneficial.

• Experience supporting a food or CPG brokerage's trade marketing function is a plus.

• Experience with newsletter platforms (Substack or similar) is a bonus.

• Proficiency in design tools such as Canva or Adobe is advantageous.

• Previous exposure to Monday or a similar CRM is a plus.

🏝️ Benefits

• Independent contractor status.

• Remote work; candidates should be based in Latin America (Colombia, Mexico, Argentina, Panama, or similar).

• Completely remote position, with reliable overlap for real-time communication.