Marketing Executive – Freelance

This is a fully remote position, open to applicants in Saudi Arabia.

📋 Description

• Collaborate with the marketing manager and content team to execute outbound marketing initiatives and create event websites.

• Construct implementation strategies, Gantt charts, Time & Action Plans, Content Calendars, and Budget Trackers.

• Set up campaign tracking and evaluate performance across different channels and activities.

• Create and oversee incentives and performance metrics for offline channels.

• Cultivate relationships with media outlets, associations, industry partners, and social media influencers.

• Coordinate partner deliverables and manage contra agreements.

• Generate purchase orders, maintain budget trackers, and oversee external suppliers.

• Create website content aimed at maximizing relevant traffic and improving conversion rates.

• Develop marketing materials for email, print, and digital formats.

• Execute content calendars for email, social media, digital marketing, and direct mail campaigns.

• Manage social media platforms to enhance engagement and conversion.

• Track campaign performance and generate reports with insights.

• Analyze trends, campaign success, ROI, and channel effectiveness.

• Collect data from surveys, registration forms, and industry research.

• Ensure compliance with data governance and management policies.

• Share marketing case studies with internal marketing teams.

• Identify target audiences and market segments.

• Send, monitor, and refine communications across specified channels.

• Build, maintain, and optimize product websites.

• Manage and format external files for database import and fulfillment.

• Review marketing materials and digital content to ensure alignment with brand and Informa standards.

• Stay updated on marketing trends and introduce suitable new channels and methods.

⛳️ Requirements

• Bachelor's degree or equivalent qualification.

• Analytical mindset with a penchant for questioning.

• Highly creative with outstanding copywriting and visual marketing capabilities.

• Quick learner dedicated to personal development and growth.

• Driven by deadlines and targets.

• Experience with email marketing platforms.

• Familiarity with databases and data selection/management software.

• Proficiency in using CMS platforms; coding skills are not necessary.

• Experience with marketing analytics and reporting tools such as Google Analytics or Adobe.

• Comprehensive understanding and practical experience in digital marketing, including PPC, SEO, and online advertising.

• Deep knowledge and experience in direct marketing.

• Experience in database development and growth, focusing on segmentation and advanced targeting.

• Proven ability to build relationships with partners and stakeholders.

• Experience working in high-pressure environments.

• Strong verbal and written communication skills.

• Proficient in MS Office, particularly intermediate/advanced skills in PowerPoint, Word, and Excel.

• Desirable: experience with marketing automation tools, preferably Eloqua.

• Desirable: experience managing social media using Sprout Social, Hootsuite, or similar scheduling tools.

• Desirable: experience in social media listening and sentiment analysis.

• Desirable: formal qualification in business/marketing at a higher education level.

• Desirable: experience with Eloqua and/or Adobe Experience Manager.

• Desirable: background in events marketing.

🏝️ Benefits

• Option for remote work.

• Opportunities for personal development and growth.

• Supportive leadership and new career advancement opportunities.

• Disability-friendly workplace.

• Adjustments and support available during the interview or selection process as needed.