Marketing Engineer

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of and manage the marketing technology stack from start to finish, utilizing Segment as the primary hub for data collection and routing.

• Execute and uphold analytics events across the React/Next.js frontend and Django backend.

• Regulate and uphold the Segment Protocols event taxonomy and tracking strategy.

• Create monitoring and alert systems for pipelines and destinations.

• Safeguard appropriate handling of PHI and PII through data masking, consent management, and access controls.

• Implement consent capture and propagation via Segment and subsequent destinations.

• Develop and manage audit logs and data access trails for marketing data systems.

• Collaborate with Legal and Security teams to enforce data handling protocols and assess marketing vendors and integrations.

• Create components and templates for the HubSpot-hosted marketing site.

• Work together on A/B testing infrastructure, feature flags, and growth experiments.

• Instrument campaigns, construct conversion funnels, and derive growth insights with the Marketing team.

• Utilize AI coding tools to create instrumentation, generate tests, and review tags and tracking plans.

⛳️ Requirements

• A minimum of 3 years in a marketing engineering, growth engineering, or analytics engineering position.

• Proficiency in JavaScript/TypeScript.

• Comfort in reading or writing Python within a Django codebase.

• Hands-on experience with Segment, including sources, destinations, Protocols, and Functions.

• Ability to define, document, and manage an event taxonomy.

• Experience with content management systems at an integration level.

• Experience in building or contributing to audit logging, access control, or compliance-oriented tools.

• Familiarity with consent management platforms such as OneTrust or Osano.

• Daily use of AI coding tools, along with the ability to verify their outcomes.

• Strong communication skills with engineering, marketing, and legal stakeholders.

• Previous experience in healthcare, healthtech, or regulated industries is a plus.

• Experience with LaunchDarkly, Optimizely, or GrowthBook is a plus.

• Experience with server-side Conversions API integrations for Meta or Google Ads is a plus.

• HubSpot CMS development experience is a plus.

🏝️ Benefits

• Target annual bonus.

• Fabric's Canadian employee benefits.

• Equal opportunity and inclusive work environment.