Marketing Director – Biomarkers

This is a fully remote position, open to applicants in New Jersey.

📋 Description

• Direct the marketing strategy for Photocure's molecular diagnostics and biomarker portfolio, which includes AssureMDx.

• Formulate and implement integrated marketing strategies to enhance physician adoption, bolster commercial growth, improve market access, and prepare for upcoming product expansions.

• Oversee the commercialization of centralized laboratory-developed testing (LDT) services and facilitate the transition to distributed FDA-regulated in vitro diagnostic (IVD) products.

• Manage planning for commercial launch readiness, encompassing launch milestones, customer targeting, message testing, field readiness, KPI development, and tracking of post-launch performance.

• Create annual and multi-year strategic marketing plans that align with corporate objectives.

• Discover market opportunities through customer research, competitive intelligence, physician insights, reimbursement changes, and market analytics.

• Establish product positioning, segmentation, targeting, messaging strategies, and value propositions.

• Evaluate physician utilization trends, customer segmentation, referral behavior, and commercial performance.

• Develop dashboards and performance metrics to inform commercial decision-making.

• Lead the annual marketing planning and budget formulation.

• Oversee lifecycle management for current and future molecular diagnostic products.

• Collaborate with Clinical and Medical Affairs to convert scientific evidence into clinically relevant marketing materials.

• Design launch strategies for new products, indications, and market expansions.

• Generate compliant promotional materials.

• Direct integrated digital marketing strategies aimed at physicians and healthcare professionals.

• Partner with Commercial Sales Leadership to create sales enablement tools, customer messaging, objection handling, competitive positioning, and training.

• Manage physician- and patient-facing digital portals that support education, engagement, ordering workflows, and adoption.

• Assist in key account strategies for integrated health systems and Large Urology Group Practice Associations (LUGPA).

• Collaborate with Market Access on reimbursement, clinical utility, and health economic value propositions.

• Transform molecular biology, genomics, clinical validation studies, and health economic evidence into commercial messaging.

• Aid in the development of conference materials, scientific exhibits, educational programs, and commercial publications.

• Work with Key Opinion Leaders (KOLs) and professional societies to enhance portfolio visibility.

• Support guideline adoption initiatives using evidence-based marketing strategies.

• Collaborate across Global Marketing, Sales, Medical Affairs, Clinical Affairs, Regulatory Affairs, Research & Development, Market Access, Laboratory Operations, Quality, Finance, and Executive Leadership.

⛳️ Requirements

• Bachelor's degree in Life Sciences, Molecular Biology, Genetics, Marketing, Business, or a related field.

• A minimum of 8-12 years of progressive commercial experience in molecular diagnostics, medical devices, pharmaceuticals, or precision medicine, including prior field sales experience.

• Experience in urology, oncology, or bladder cancer is essential.

• Proven track record in marketing strategy development and execution.

• Experience in launching and commercializing molecular diagnostic products across CLIA laboratory services, FDA-regulated IVDs, or both is highly preferred.

• Familiarity with Medicare reimbursement, Local Coverage Determinations (LCDs), and diagnostic coding.

• Experience collaborating with physician specialty societies, including the American Urological Association (AUA), Society of Urologic Oncology (SUO), or similar organizations.

• Global experience, particularly working with European teams, is advantageous.

• Demonstrated ability to work effectively in cross-functional teams.

• Strong analytical skills, including data interpretation and an understanding of scientific evidence.

• Solid skills in KOL engagement and relationship management.

• Exceptional verbal and written communication abilities.

• Strong project management, cross-functional leadership, and stakeholder management skills.

• Strategic thinking, innovative mindset, commercial acumen, and sound business judgment.

• Hands-on operating style with a capacity to collaborate effectively with field sales and commercial operations.

• A high ownership mentality, results-driven approach, problem-solving skills, creativity, and resilience.

🏝️ Benefits

• Remote work arrangement.

• Full-time employment.