Director Marketing

This is a fully remote position, open to applicants in Germany.

📋 Description

• Oversee the entire marketing division, encompassing performance marketing, social media, partner management, community management, and graphic design.

• Directly report to the CEO and be an integral part of the core management team.

• Ensure the marketing team functions efficiently during the initial six months while familiarizing yourself with the business, vision, and strategic direction.

• Assume complete budget accountability, manage existing expenses and marketing invoices, and develop the annual financial forecast.

• Evaluate the market and derive strategic insights to inform future growth priorities.

• Enhance and future-proof the operating model of the marketing department.

• Collaborate with technology teams on product-related topics such as checkout processes, game updates, and launches.

• Onboard, oversee, and offboard external agencies and freelancers.

• Foster connections with Contabo Group's marketing team to establish synergies.

• Amplify brand visibility and community engagement through social channels and communication tools.

• Lead marketing initiatives with partner studios and major events like Black Friday.

• Provide counsel to the CEO on D2C pricing based on thorough market analyses.

• Drive critical KPIs and develop strategies for player retention.

• Create a scalable team structure.

• Prepare and present marketing reports and KPIs at the Group and shareholder levels.

• Conduct and analyze customer surveys, translating findings into actionable strategies.

⛳️ Requirements

• Proven, hands-on experience in leading comprehensive marketing departments, including performance marketing, social media, community engagement, and creative initiatives.

• Strong skills in marketing controls, budget management, and essential KPI metrics.

• Authentic performance marketing experience with the ability to motivate a team towards common objectives.

• Background in IT or hosting industry.

• Experience collaborating with external agencies and freelancers.

• Familiarity with the gaming industry is a plus.

• Genuine understanding of gaming culture.

• Experience in influencer management or social media marketing.

• Confidence to assume a thought-leader role in the market when necessary.

• Excellent communication skills and the ability to address conflicts directly.

• Strategic and analytical approach, linking campaigns to business results.

• Proactive, hands-on, and dependable working style.

• Ability to maintain high standards under pressure.

• Open-minded, global perspective with adaptability.

• True passion for the product and willingness to make compromises when necessary.

• Fluency in German and English.

🏝️ Benefits

• Remote or hybrid work with flexible hours and the necessary setup to excel in your role.

• Opportunity for workation across the EU and a summer office in Mallorca.

• Access to EGYM Wellpass and a broad range of fitness and wellness options.

• Hands-on experience, knowledge sharing, and ongoing learning within the team.

• Fully covered workshops and company events multiple times a year.

• Volunteer Day.

• Attractive discounts on various products and services through the corporate benefits program.