Director of Marketing Operations

This is a fully remote position, open to applicants in Florida.

📋 Description

• Take ownership of HubSpot architecture, workflows, lifecycle stages, integrations, scoring models, nurture programs, reporting, and emerging agent capabilities.

• Oversee and enhance integrations among HubSpot, SalesLoft, 6sense, ZoomInfo, Sequel.io, and SugarCRM.

• Lead the processes of routing, scoring, lifecycle nurturing, campaign execution, and operational data flow.

• Manage the martech budget, vendor relations, renewals, and make decisions regarding build-versus-buy-versus-automate options.

• Collaborate with the AI engineer to design and deploy integrations, data pipelines, enrichment and research automations, and agent-assisted workflows.

• Identify problems, delineate solutions, define success criteria, prioritize engineering tasks, and oversee requirements, testing, rollout, adoption, and documentation.

• Establish quality standards and governance for AI-assisted outputs and the management of marketing data.

• Monitor platform performance, set up alerts, troubleshoot issues, and manage documentation, enablement, change management, and release schedules.

• Act as a subject matter expert across Marketing, Sales, Operations, and IT, translating business needs into technical specifications.

• Ensure the integrity of marketing data and compliance with GDPR/CAN-SPAM regulations.

• Manage the lead lifecycle from capture through enrichment, deduplication, scoring, routing, SLA monitoring, SDR handoff, and opportunity creation.

• Analyze lead follow-up, SLA compliance, pipeline conversion, and disposition trends, providing actionable recommendations.

• Collaborate with SDR and Sales Operations leaders to enhance lead flow, ABM prioritization, and the quality of handoffs.

• Develop nurture programs, conduct funnel growth experiments, evaluate campaign and funnel performance, and deliver regular insights.

• Create dashboards and reports to assess marketing revenue impact and maintain a unified source of truth across HubSpot and SugarCRM.

• Design automation and orchestration workflows, assess AI features, reduce manual tasks, and lead AI adoption through collaborative sessions and playbooks.

• Report directly to the CMO and collaborate with Revenue Marketing, SDR leadership, and Sales Operations.

⛳️ Requirements

• 7–10+ years of experience in B2B marketing operations, preferably within cybersecurity, SaaS, or enterprise technology.

• Extensive expertise in HubSpot administration, including complex workflows, API integrations, lifecycle architecture, scoring models, and reporting.

• Demonstrated experience with sales engagement platforms such as SalesLoft or Outreach, as well as CRM systems.

• Practical experience with ABM and intent-driven platforms.

• Familiarity with data enrichment and prospecting tools like ZoomInfo or similar alternatives.

• Experience with webinar and virtual event platforms integrated into marketing workflows.

• Proven track record in implementing automation and process optimization.

• Experience conducting growth experiments with documented results.

• Strong analytical skills and the capability to independently build dashboards.

• Ability to design workflows that connect data, tools, and teams effectively.

• Cross-functional experience that bridges marketing and sales.

• Comfort with LLMs, automation platforms, and AI-driven analytics.

• Technical knowledge of APIs, data structures, and integration logic.

• Ability to translate business challenges into clear, actionable specifications and oversee their adoption.

• Excellent project management and organizational capabilities.

• Clear and effective communication skills, including the ability to present data-driven insights to senior stakeholders.

• Understanding of data privacy and compliance standards, including GDPR and CAN-SPAM.

• HubSpot certifications, along with experience in SalesLoft, 6sense, SugarCRM, scripting, SQL, and production AI-driven systems, are considered advantages rather than strict requirements.

🏝️ Benefits

• Opportunity to make a direct impact and gain visibility into pipeline and board-level metrics.

• Access to a dedicated AI engineer for development collaboration.

• Work in an AI-first environment.

• Equal employment opportunity workplace.

• Commitment to diversity and non-discrimination.