Director, Marketing Technology – Campaign Operations

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the strategy, architecture, and performance of Arctic Wolf’s marketing technology ecosystem, which encompasses Marketo administration, governance, and configuration.

• Develop and sustain a rolling technology roadmap for the next 12 to 18 months that aligns with the company's growth objectives and go-to-market strategy.

• Manage vendor selection, contract negotiations, and renewal processes for MarTech tools.

• Establish, oversee, and resolve integrations across the technology stack, including Salesforce and other essential business systems.

• Spearhead the strategy and implementation for integrating AI into the marketing technology stack and daily workflows of the team.

• Identify and operationalize AI use cases while reporting measurable adoption results to leadership.

• Take charge of database strategy, lifecycle-stage design, lead scoring, routing architecture, data governance, compliance, and reporting infrastructure.

• Manage end-to-end campaign operations across various channels, including email, webinars, direct mail, content syndication, and list management.

• Create campaign intake models, service level agreements (SLAs), prioritization, operating cadence, build standards, tracking, and attribution across NAM, EMEA, and APAC regions.

• Standardize and automate repetitive campaign tasks.

• Collaborate on the annual marketing budget development and maintain spending controls and reconciliation.

• Oversee budget and MDF administration, including AWS Partner Funding requests, claims, and invoicing.

• Lead and nurture a distributed team focused on marketing technology, database management, email and nurture strategy, and campaign operations.

• Foster a culture of technical rigor, execution excellence, and continuous improvement.

• Act as an execution partner for Acquisition Marketing, Partner Marketing, Customer Marketing, and demand generation initiatives.

• Collaborate with Business Applications, IT, Sales Operations, Revenue Operations, Finance, and Campaigns and Content leadership.

⛳️ Requirements

• 10+ years of experience in marketing technology, marketing operations, campaign operations, or demand generation.

• 3+ years of experience in people management.

• Practical experience with Marketo or a similar marketing automation platform and Salesforce administration.

• Proven track record in building and managing a marketing technology roadmap, which includes vendor evaluation, integration management, and governance of the technology stack.

• Experience in executing multi-channel campaigns, including email, webinars, and direct mail, at scale.

• Experience in identifying and operationalizing AI or automation use cases within marketing or revenue operations processes.

• Experience managing distributed or global teams.

• Strong business acumen with the capability to connect marketing technology and campaign investments to revenue results.

• Preferred: experience in the cybersecurity, SaaS, or another complex B2B industry.

• Preferred: experience managing a team across multiple regions, such as NAM, EMEA, and APAC.

• Marketo certification or an equivalent platform certification is preferred.

• Preferred: familiarity with intent or data enrichment tools, such as 6sense, ZoomInfo, or Clay.

• Preferred: experience in managing a marketing budget or MDF program.

• Typically, 10% or less of business travel is required.

• Background checks are mandatory.

• Authorization to receive software or technology regulated under U.S. export control laws and regulations, if applicable.

• Candidates interviewing remotely are expected to be on camera during all video interviews, with accommodations made as stated.

🏝️ Benefits

• Equity for all employees.

• Flexible time off and paid volunteer days.

• 401k matching.

• Training and career development opportunities.

• Comprehensive private benefits package including medical, mental health, dental, disability, life and AD&D, as well as value-added services.

• Extensive Employee Assistance Program (EAP) providing mental health services.

• Fertility support and paid parental leave.

• Variable incentive compensation.

• New hire equity grants.

• Business travel typically involves 10% or less.

• Disability accommodations are available where possible.