Marketing Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead the annual marketing strategy for the CEDIA Expo, including campaign planning and budget management.

• Align marketing initiatives with objectives related to attendance, exhibitors, sponsorships, and revenue generation.

• Identify audience segments, create personas, and map customer journeys tailored to industry audiences.

• Craft integrated campaigns for attendee acquisition, retention, and re-engagement.

• Collaborate with the sales team on value propositions for exhibitors and sponsors, sales materials, prospecting campaigns, and lead nurturing efforts.

• Mentor, develop, and motivate the marketing team while actively participating in execution tasks.

• Oversee marketing expenditures and assess channel performance.

• Set KPIs and track metrics such as registration conversion rates, acquisition costs, engagement levels, and sales lead generation.

• Utilize testing and reporting to enhance campaign effectiveness.

• Direct marketing efforts before, during, and after the show, which includes registration communications, marketing toolkits for exhibitors, promotion of educational resources and show features, as well as follow-up campaigns.

• Manage brand positioning, messaging, and content strategy.

• Supervise updates to the website, landing pages, creative assets, and marketing content.

• Create programs for social media, community engagement, public relations, and partnerships within the industry.

• Work in conjunction with CEDIA, media partners, exhibitors, and internal teams to enhance reach and ensure consistent messaging.

⛳️ Requirements

• Over 7 years of progressive marketing experience, particularly in leading integrated B2B campaigns.

• Experience in people management and team leadership, with a hands-on and collaborative coaching approach.

• Proficiency in digital marketing across platforms including email, paid search/PPC, social media advertising, SEO, and web analytics.

• Familiarity with HubSpot, Salesforce, or similar CRM and marketing automation tools, focusing on segmentation, lead nurturing, and campaign analytics.

• Experience in managing agencies, creative teams, media partners, and other external vendors.

• Strong skills in planning, prioritization, project management, and organization.

• Capability to juggle multiple campaigns and meet event deadlines.

• Proven ability to leverage data to enhance audience acquisition, registration conversion, campaign performance, and website efficiency.

• Experience in developing comprehensive marketing plans, budget management, and reporting performance against business goals.

• Exceptional copywriting, presentation, and communication abilities.

• Skill in customizing messaging for different audiences, including attendees, exhibitors, and sponsors.

• Ability to foster strong cross-functional relationships and excel in a dynamic, collaborative environment while upholding the company’s values.

• Willingness to travel to events as needed, up to 15% annually, for periods of up to one week at a time.

• A BS/BA in Marketing, Communications, Business, or a related discipline is preferred.

• Experience in trade shows, conferences, or event marketing is preferred.

• Interest in or familiarity with residential systems integration, smart home technology, AV, lighting, automation, security, or networking is preferred.

🏝️ Benefits

• Unlimited vacation for exempt employees.

• Flexible working locations.

• 401(k) plan with company matching.

• Medical, dental, and vision coverage.

• Inclusive coverage options including transgender services and fertility benefits.

• Parental and caregiver leave.

• Benefits for dependents, commuting, and flexible spending accounts.

• Opportunities for professional development, including programs like Toastmasters.

• Access to mental wellness resources.