Marketing Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop Duelbits' brand and marketing strategy, converting CEO directives into actionable priorities, plans, budgets, and measurable outcomes.

• Establish a long-term marketing vision to position Duelbits ahead of shifts in category, culture, and audience trends.

• Monitor market, competitive, and industry changes to spot opportunities and shifts in player behavior.

• Enhance presence across owned, earned, creator, community, and other distribution channels.

• Manage ambassador programs and strategic sponsorships.

• Build and supervise networks of creators, streamers, influencers, and KOLs.

• Develop community strategy across platforms like Discord, Telegram, and other player-centric spaces.

• Create scalable processes for identifying, assessing, and nurturing creator and partnership opportunities.

• Ensure that partnership and creator activities are transparent, compliant, and yield commercial accountability.

• Establish a distribution-first content engine utilizing owned, creator, affiliate, community, social, and paid channels.

• Direct SEO and content strategy to enhance organic visibility across search, social media, and emerging AI/LLM discovery.

• Oversee paid acquisition efforts across biddable, programmatic, paid social, and performance channels.

• Lead the affiliate program towards sustainable, RevShare-driven partnerships.

• Evaluate channel performance and acquisition economics to enhance efficiency, scalability, and commercial returns.

• Collaborate with AML & Fraud teams on risks associated with acquisition-channel fraud and bonus abuse.

• Manage marketing technology, attribution, spending, acquisition, and performance data.

• Leverage data to assess channel effectiveness, customer acquisition performance, and marketing ROI.

• Advocate for AI and automation in content creation, campaigns, workflows, analysis, and reporting.

• Assess and integrate emerging marketing technologies.

• Supervise the marketing budget and provide regular performance updates to the CEO.

• Offer senior leadership across marketing functions and support multidisciplinary leads.

• Cultivate a high-performing marketing capability that balances brand development with quantifiable growth.

• Establish marketing processes, delivery rhythms, and operational efficiencies.

• Ensure all campaigns and promotional activities comply with advertising and responsible gambling standards.

• Work closely with Legal, AML, and Fraud teams as regulatory and acquisition risks change.

• Collaborate with Product, Casino, Sportsbook, Predict, AML & Fraud, Legal, Finance, and Executive stakeholders.

• Translate business goals into marketing priorities while communicating performance, risks, opportunities, and investment priorities.

⛳️ Requirements

• 6+ years of experience in marketing, including senior-level leadership roles, preferably within the Crypto-native or iGaming sectors.

• Deep understanding of crypto and Web3 culture, with insights into crypto-native audiences and their online engagement, discovery, and transactions.

• Demonstrated experience in defining marketing and brand strategies while achieving measurable commercial growth.

• Extensive experience in partnerships, sponsorships, working with creators/KOLs, affiliates, and performance marketing.

• Strong grasp of distribution strategy, SEO, content marketing, paid acquisition, and affiliate economics.

• Commercially savvy in managing marketing budgets, acquisition economics, attribution, performance measurement, and ROI analysis.

• Solid knowledge of modern marketing technologies, data-driven approaches, automation, and AI tools.

• Proven capability to lead multidisciplinary marketing teams and senior functional leads effectively.

• Strong strategic judgment, able to balance long-term vision with hands-on commercial decision-making.

• Excellent communication and stakeholder management abilities in fast-paced, collaborative environments.

• Experience in building or scaling a global crypto-native, iGaming, gaming, fintech, or digital entertainment brand is a plus.

• Established understanding of creator, streamer, affiliate, and KOL ecosystems within the crypto or iGaming space is advantageous.

• Experience in developing community-led growth strategies on platforms like Discord, Telegram, or similar is a plus.

• Familiarity with casino, sportsbook, prediction markets, or other real-money gaming products is advantageous.

• Background in scaling RevShare-driven affiliate programs and analyzing complex acquisition economics is a plus.

• Strong interest in emerging AI technologies, crypto culture, gaming, and the future landscape of digital entertainment is a plus.

🏝️ Benefits

• Competitive service fees complemented by performance-linked incentives.

• Fully remote work environment with an international collaboration model.

• Significant influence over Duelbits' global brand, marketing, and growth trajectory.

• Ownership of a comprehensive marketing ecosystem covering brand, acquisition, partnerships, creators, affiliates, community, and technology.

• Direct collaboration with the CEO on marketing strategy, investment, and growth priorities.

• Freedom to experiment with emerging technologies, channels, creative strategies, and innovative ways to engage players.

• Opportunity to shape the evolution of Duelbits' marketing capability as the business scales.