Director of Marketing – B2B

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and harmonize brand positioning across templates, presentations, email signatures, and other materials.

• Ensure consistent external communication tailored to commercial payers, government/Medicaid, and Medicare groups.

• Convert payment integrity and fraud, waste, and abuse capabilities into value propositions specific to buyers.

• Manage digital marketing initiatives from start to finish, focusing on website user experience, conversion enhancements, marketing automation, SEO/AEO, and driving qualified traffic growth.

• Develop messaging frameworks and sales materials that are ready for market.

• Design campaigns targeting buyer personas for commercial, government, Medicare, and Medicaid audiences.

• Organize and execute around 6–10 events annually, which include booths, materials, demand generation, follow-up, vendor coordination, and sponsorships.

• Optimize marketing expenditures within the budget established by the Chief Growth Officer.

• Establish and monitor marketing KPIs related to traffic, conversion rates, and pipeline contributions.

• Present marketing outcomes and insights to leadership.

• Report directly to the Chief Growth Officer while functioning as an individual contributor.

⛳️ Requirements

• Over 7 years of experience in B2B marketing, with practical involvement in brand management, digital marketing, and demand generation.

• Capacity to interpret complex or technical products and convey them as clear value propositions for buyers.

• Exceptional writing and verbal communication skills; proficiency in crafting polished, sales-ready messaging with little guidance.

• Proven track record of innovation and creativity leveraging AI and contemporary marketing technologies.

• Digital proficiency in website and conversion optimization, marketing automation (such as HubSpot), and SEO/AEO, yielding measurable results.

• Experience in event marketing, including full responsibility for trade shows or conferences and vendor oversight.

• Capability to implement strategies and budgets established by senior leadership.

• Background in healthcare, payer, or regulated industry marketing.

• Ability to excel as an individual contributor in a dynamic, fast-paced, metrics-driven environment.

• Preferred: experience in marketing payment integrity, fraud, waste, and abuse, claims, or healthcare analytics solutions.

• Preferred: understanding of marketing to commercial payers and government/Medicaid/Medicare audiences.

• Preferred: experience ensuring brand consistency within a scaling or newly independent organization.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and growth.

• Flexible work arrangements and a supportive team environment.