Director, Marketing – Radiology, MR

This is a fully remote position, open to applicants in United States.

📋 Description

• Design, lead, and implement the USCAN marketing strategy for GE HealthCare’s MR portfolio targeting radiology audiences.

• Position MR solutions to effectively engage customers throughout their purchasing journey.

• Create and execute the USCAN growth strategy aimed at radiology audiences.

• Formulate the annual marketing strategy and collaborate with marketing colleagues and product managers to implement marketing plans.

• Deliver the Integrated Marketing Plan that encompasses digital marketing, events, and various demand generation channels.

• Generate leads through customer-focused content and channel strategies utilizing SEM, email, social media, inside sales, and events.

• Gain insights into the needs of radiology staff, patients, and clinicians across the buying journey, then craft related marketing campaigns.

• Revise and tailor marketing materials for the USCAN radiology customer demographic.

• Create content that is relevant to decision-makers and may be exclusive to the USCAN region.

• Work collaboratively to design and implement global and regional trade show experiences.

• Collaborate with commercial teams on strategic initiatives and targeted actions.

• Set and monitor KPIs, optimizing strategies with a focus on outcomes.

• Educate commercial teams on audience-focused value propositions, competitive intelligence, and messaging.

• Partner with USCAN commercial/product teams, USCAN/Global Product Marketing, and cross-functional collaborators.

⛳️ Requirements

• Bachelor’s degree in Marketing, Engineering, Science, Business, Healthcare, or a related field.

• Proven experience in leading and executing positioning and digital marketing strategies that yield measurable customer and business results.

• Experience in creating strong customer-centric value propositions and content that enhances the buying process.

• Exceptional interpersonal, verbal, and written communication skills.

• Over 3 years of experience in marketing, sales, or product management within the healthcare or technology sectors (preferred).

• Preferred residence near GEHC headquarters in Milwaukee or Chicago.

• Advanced degree (MBA or equivalent) in Marketing or a related field is preferred.

• Strong oral and written communication skills.

• Strong interpersonal and leadership abilities.

• Proven capability to analyze and resolve issues.

• Demonstrated ability to lead programs and projects.

• Proficient in documenting, planning, marketing, and executing programs.

• Established project management skills.

• Track record of success in complex, fast-paced, and highly dynamic settings.

• Relevant exposure to broader imaging technology and/or nuclear medicine medtech sectors.

• Strong expertise in market insights, customer understanding, portfolio commercialization, and brand development.

• Demonstrated innovation in healthcare portfolio marketing.

• Must have legal authorization to work in the United States.

• GE HealthCare does not sponsor individuals for employment visas, either now or in the future.

• Successful completion of a drug screening may be required (as applicable).

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Paid time off.

• 401(k) plan with opportunities for employee and company contributions.

• Life insurance.

• Disability insurance.

• Accident insurance.

• Tuition reimbursement.

• Professional development opportunities.

• Relocation assistance is not available.

• Performance-based incentive compensation, which may include cash bonuses and/or long-term incentives (LTI).