Director of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop a customer feedback program to inform messaging for product and content marketing.

• Collaborate with Science and Sales teams to create platform messaging for targeted outbound content.

• Assist with digital channel initiatives, account-based programs, and lifecycle programs featuring tailored messaging.

• Maintain segmented target-account lists and devise strategies for each segment.

• Create and implement go-to-market strategies for new platform capabilities, including audience targeting, narrative development, launch assets, and sales readiness.

• Coordinate product marketing efforts and manage cross-functional team collaboration.

• Establish positioning and narrative for each product launch.

• Promote post-launch adoption and maintain ongoing customer communication.

• Generate HubSpot reports to monitor launch success and pinpoint areas for improvement.

• Update sales materials, including pitch decks, one-pagers, feature decks, demo and site-visit collateral, and leave-behind content.

• Create reusable sales enablement resources for representatives, accounts, and ideal customer profiles (ICPs).

• Collaborate with Sales and Science teams to develop customer proof, including customer stories, use cases, and user tips.

• Create and test marketing messaging using insights from customers, the market, sales, and Science teams.

• Design and implement product marketing experiments across messaging, calls to action (CTAs), formats, and audiences.

• Define measurement parameters, track and report test outcomes, and establish ongoing messaging baselines.

⛳️ Requirements

• An advanced degree in science is required (Ph.D. is a plus).

• 8+ years of experience in marketing, including product, content, and/or growth marketing.

• Prior experience in marketing to a pharma/biotech audience in a Life Science B2B company is required.

• SaaS experience is a plus.

• Outstanding writing skills and attention to detail.

• Ability to communicate effectively with a technical audience and appreciate the importance of credibility in scientific marketing.

• Proven portfolio of case studies or customer stories.

• Experience in creating sales enablement materials for a considered, multi-stakeholder enterprise sale.

• Comfort in working directly with scientists and technical subject matter experts.

• Account-based marketing experience is preferred.

• Familiarity with HubSpot is a plus.

• Willingness to travel up to 20% is required.

🏝️ Benefits

• Competitive salary, variable compensation, and equity options.

• Comprehensive medical, dental, vision, and life insurance plans for employees and their dependents, including coverage for a platinum PPO healthcare plan.

• Short-term and long-term disability insurance.

• Coverage for cancer and critical illnesses.

• Up to 12 weeks of paid parental leave after one year of employment.

• Childcare FSA plan available.

• 401(k) plan with employer matching between 3% and 5%.

• Stipend for home office setup for fully remote employees.

• Support for learning and development opportunities.

• Generous and flexible vacation and leave policies.