Marketing Director

This is a fully remote position, open to applicants in California.

📋 Description

• Take ownership of and enhance centrexIT’s brand narrative and messaging framework.

• Uphold marketing guidelines, including voice and tone, visual standards, positioning, proof points, campaign structures, attribution conventions, and AI usage protocols.

• Ensure that marketing materials are accurate, up-to-date, and in alignment with company objectives.

• Develop and manage internal communication and employee storytelling initiatives.

• Disseminate newsletters, email communications, campaign updates, announcements, and client-facing messages.

• Design, implement, and oversee AI-driven marketing operations encompassing research, content creation, SEO/AIO, publishing, campaign execution, analysis, and optimization.

• Coordinate AI agents with human oversight to ensure quality, brand integrity, security, and sound judgment.

• Foster relationships with technology partners, vendors, AI service providers, PR agencies, media outlets, and publishers.

• Identify and expand community-driven channels for brand awareness.

• Collaborate with Sales and Client Success to enhance qualification, validation, pipeline acceleration, retention, and growth.

• Conduct market research and maintain the Ideal Client Profile and buyer personas.

• Manage website reliability, accuracy, security, performance, CMS updates, and campaign landing pages.

• Ensure five-nines (99.999%) website uptime and prompt incident response.

• Design and oversee integrated demand-generation campaigns and geographic targeting strategies.

• Support productization, AI initiatives, service packaging, launches, go-to-market readiness, and enablement activities.

• Manage HubSpot lead capture, scoring, routing, forms, lifecycle stages, campaign tracking, attribution, UTMs, CMS content, and landing pages.

• Establish dashboards, reporting schedules, ROI tracking, and performance insights for Leadership.

• Provide guidance on growth strategy, geographic expansion, positioning, and go-to-market alignment.

⛳️ Requirements

• 10+ years of experience in B2B marketing with comprehensive ownership of processes.

• Extensive experience in designing and operating marketing systems that leverage AI, automation, and modern tools.

• Proven, hands-on expertise with HubSpot, encompassing lead generation, CMS, UTMs, forms, attribution, and reporting.

• Experience working closely with Sales and Client Success throughout the entire customer lifecycle.

• Demonstrated capability to manage websites, campaign landing pages, and digital infrastructure in partnership with external collaborators.

• Outstanding written and verbal communication skills.

• Preferred: Background in MSP, IT services, cybersecurity, SaaS, or similar technical sectors.

• Preferred: Experience with community-driven and intent-based marketing strategies.

• Preferred: Familiarity with concepts of uptime, availability, and security as they pertain to digital marketing infrastructure.

• Ability to perform essential functions with or without reasonable accommodations.

🏝️ Benefits

• Support for personal and professional development.

• Recognition for accomplishments across the organization.

• A respectful workplace culture.

• Reasonable accommodations for qualified individuals with disabilities.