Head of Marketing

This is a fully remote position, open to applicants in Italy.

📋 Description

• Drive the next stage of growth for Easyship and oversee the multi-channel revenue engine from demand generation to demand capture.

• Formulate Easyship’s content strategy and enhance organic visibility via SEO/GEO, particularly in the context of AI search.

• Establish the marketing strategy, creative benchmarks, and the brand's voice in earned media.

• Design, implement, and refine multi-channel inbound initiatives across SEO/GEO, social media, email, content syndication, community engagement, and performance marketing.

• Develop channel-specific roadmaps and action plans to effectively reach, engage, educate, acquire, and retain key ICP and growth audience segments.

• Create scalable content systems utilizing psychological triggers, storytelling techniques, and various multimedia formats.

• Utilize AI agents and automation tools to enhance the efficiency and effectiveness of growth marketing efforts.

• Foster founder-led marketing initiatives through LinkedIn, podcasts, public speaking, and earned media opportunities.

• Collaborate with Product and Partnerships teams on go-to-market strategies for features, launches, and co-marketing initiatives.

⛳️ Requirements

• Over 8 years of experience in B2B/SaaS demand generation, inbound marketing, or growth marketing.

• Proven track record of leading marketing teams in rapidly growing companies with 100–1000 employees, ideally with an ARR between $10M and $100M.

• Demonstrated capability to achieve measurable revenue growth through integrated marketing campaigns.

• Strong leadership and project management abilities.

• Competence in managing teams, cross-functional contributors, and external partners.

• Exceptional communication skills that combine creative storytelling with analytical accuracy.

• Familiarity with marketing automation and analytics tools, such as HubSpot, GA4, and Tag Manager.

• Experience with website content management systems (CMS).

• Basic knowledge of CSS/HTML is highly preferred.

• Experience utilizing AI tools, agents, and workflow automation systems like Claude Cowork, Claude Code, Zaper, and n8n is strongly preferred.

• A data-driven and growth-focused mindset, comfortable with testing, learning, and scaling initiatives rapidly.

🏝️ Benefits

• Competitive salary and stock options.

• Reimbursement for gym and wellness expenses.

• Opportunity to ‘Work from Anywhere’ for four weeks each year.

• Generous vacation policy.

• Duvet days.

• Mental health days.