Marketing Director

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Oversee the entire marketing department, encompassing planning, execution, and evaluation of results.

• Establish, manage, and consistently optimize paid advertising campaigns.

• Plan and execute email and text campaigns, guiding leads from signup to repeat purchases.

• Coordinate marketing efforts for webinars and new product launches in collaboration with sales and product teams.

• Direct the content and social media strategy, including video content featuring the CEO.

• Manage public relations and company communications.

• Ensure consistency in brand messaging and tone across all forms of communication.

• Monitor key metrics such as cost per lead, cost per sale, return on ad spend, and other performance indicators.

• Provide marketing performance reports to senior leadership.

• Translate leadership strategies into actionable tasks for the team, track progress, remove obstacles for team members, and contribute hands-on support when necessary.

⛳️ Requirements

• At least 3 years of experience in a leadership role.

• Proven track record of utilizing paid ads to scale a business from 7 to 8 figures in revenue.

• Experience in executing email and text campaigns that successfully convert leads into customers.

• Strong writing skills for creating compelling and persuasive content aimed at US buyers.

• Adequate design sensibility to guide designers and maintain brand consistency.

• Familiarity with marketing KPIs and proficiency in performance tracking.

• Experience with GoHighLevel platform.

• Proficient in project management tools such as Monday.com.

• Preference for candidates fluent in both spoken and written English and Spanish.

• Must possess work authorization in the U.S. or Canada without requiring sponsorship.

🏝️ Benefits

• Fully remote position; work from any location within the US or Canada.

• Lead your own department with backing from the leadership team.

• Engage in direct collaboration with the CEO and other leaders.

• Be part of a company positioned for significant growth.

• Opportunities for role advancement as the company expands.