Head of Marketing

This is a fully remote position, open to applicants in United States, +2 more countries.

📋 Description

• Take charge of 360insights' market positioning, brand strategy, and category leadership.

• Create and implement a comprehensive marketing strategy that aligns with growth objectives, revenue goals, and the long-term vision of the company.

• Develop and oversee customer expansion and cross-sell initiatives, including account-based campaigns, scaled executive business reviews, and whitespace analysis.

• Manage the marketing pipeline contribution, budget, and performance reporting, which includes channel ROI, multi-touch attribution, and PlanHat CRM reporting.

• Evaluate the current marketing function and construct a practical operating model that establishes clear priorities, accountabilities, and anticipated business impacts.

• Collaborate with Sales, Business Development, Product, Product Marketing, Revenue Operations, and Customer Success to enhance pipeline quality, conversion rates, win rates, and customer expansion.

• Direct demand generation efforts across events, content, paid media, SEO/AEO, website activities, analyst engagements, field marketing, partner marketing, and account-based programs.

• Define the ideal customer profile, buyer personas, value proposition, and messaging.

• Leverage data, experimentation, and performance reporting to enhance campaign effectiveness, budget allocation, and pipeline contributions.

• Assess and implement AI-driven tools, workflows, and automation.

• Build, mentor, and nurture a high-performing, values-driven marketing team.

⛳️ Requirements

• Over 10 years of progressive leadership experience in B2B marketing.

• Preferably, experience in SaaS, technology, channel, partner ecosystems, incentive management, or similar enterprise environments.

• Demonstrated ability to develop marketing strategies that support pipeline generation, revenue growth, customer expansion, and measurable business results.

• Strong knowledge of enterprise B2B buying journeys, demand generation, ABM, content strategy, digital marketing, marketing operations, and sales alignment.

• Capability to assess a marketing function, identify skill gaps, realign priorities, and create practical performance-improvement roadmaps.

• Proven financial and commercial acumen.

• Experience managing substantial marketing investments, constructing business cases, evaluating customer acquisition economics, and linking marketing strategies to revenue growth, profitability, and enterprise value.

• Proficiency in utilizing AI-enabled marketing tools and automation for productivity, personalization, lead generation, content creation, and campaign execution.

• Experience in leading, developing, and inspiring marketing teams, including strategic leaders and hands-on contributors.

• Values-based and commercially minded leadership that fosters trust, simplifies complexity, supports change, and delivers measurable outcomes.

🏝️ Benefits

• Opportunities for learning and development.

• Mentorship programs.

• Support, tools, and avenues for professional growth and success.

• Equal opportunity employment regardless of race, religion, ethnicity, age, disability, sexual orientation, or gender identity.

• Accommodations provided throughout the hiring process upon request.